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emily re-post for beginners

updated sat 30 nov 96


Patrick & Lynn Hilferty on wed 27 nov 96

I think my original note got eaten in the great listserv flameout of '96 :)
and I've felt self-conscous about re-posting (hence the silly subject
line). Apparently, not self-conscous enough:

I need advice on the appropriate ettiquette necessary to approach
galleries. My present affiliations (as numerous as THEY are--that's another
joke, son...) were acquired almost by accident, and now that my quest for
my MFA is about over, I need to consider doing this approaching stuff for

Any input (portfolio, criteria, anything) you-all have would be most


Patrick Hilferty
Belmont, CA 94002
Web Page:

ktighe on fri 29 nov 96

Patrick: there is no etiquette for gallery "approach."-- at least as far as
I know. Make an appointment by telephone, walk in with your work (like
John Wayne), and just be yourself. Let your work speak for you. If the
gallery owner is not impressed then it's his/her loss. Go to another
gallery. Don't give up. Also don't kiss off the criticism that is
offered because that can be valuable. Hey, this is difficult: approaching
gallery owners. Come to think of it there is etiquette involved: smile
even even if it hurts! -- Ken

Pat Wehrman on sat 30 nov 96

If the gallery owner doesn't think your work will fit in with the product mix
they carry, don't lump it, ask for referrals. Do they know another store that
maight like your work? If not, ask for a criticism of your work. What could
you do to improve its marketability?
Being a good sales person is about building relationships.