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promoting sales

updated fri 24 oct 97

 

Marco Milazzo on sat 4 oct 97

I sent this suggestion a few days ago but never saw it on the list so
I'm re-sending it.

A suggesting for promoting sales:

Cooking shows are vary popular now -- they're getting to be
entertainment as well as information. In fact, some chefs are
celebrities in their own way and many have cooking shows on cable or
broadcast networks.

If the chefs on these programs showed how good the food looks on
handmade dishes, and then named the potter who made the ware, I feel
the public would be stimulated to buy more handmade pottery.

I've just sent a message to the TVFood Network suggesting that on each
of their cooking shows, (Esence of Emeril, Two Hot Tamales, etc.) they
show finished food on handmade dishes and name the potter and his/her
location.

For instance, as Chef Emeril (or your local equivalent) finishes a
beautiful dish, he or she might say "We're putting this food on a
great-looking platter, (plate, bowl, etc.) made by Joe Smith of Omaha,
Nebraska. Just that brief mention (multiplied by several shows) would
do a lot to encourage sale of handmade pottery.

As a tradeoff, would you loan or even give a plate to a cooking show for
a plug on a national cable-TV show? (Remember, the same show runs
several times each day on Cable). I would.

Let's suggest this idea to local and national cooking shows: artful
cuisine is shown to best advantage on artful plates and dishes.

Just an idea . . .

Marco Milazzo
flannery@phoenix.net

Emily Muench on sun 5 oct 97

This is indeed a great idea! A wonderful female chef named Caprial has done
just this with her father's pottery.....she mentioned that fact once on her
show and In the credits two potters are now credited with the work. Sadly
her show is no longer coming to my area, but I agree with you the more
pottery the public sees the more it's appreciated. I've written Oprah about
the pots on her set and Martha Stewart about her featuring pottery in her
magazine and shows. Food simply looks better on handmade plates and
bowls!!!!!!

Ric Swenson on wed 8 oct 97

Hey Marco...

Little did I know...all those years ago (1975-6) that the guy that had the
local TV cooking show in Tacoma Washington...that used my pottery...from
Grad School at University of Puget Sound...a mile or two from his gourmet
cooking shop...would turn out to be "The Frugal Gourmet" he was a minister
and erstwhil chef at the time.........Go figure ...eh ?

Ric Swenson


At 10:43 AM -0400 10/4/97, Marco Milazzo wrote:
>----------------------------Original message----------------------------
>I sent this suggestion a few days ago but never saw it on the list so
>I'm re-sending it.
>
>A suggesting for promoting sales:
>
>Cooking shows are vary ( sic ) popular now -- they're getting to be
>entertainment as well as information. In fact, some chefs are
>celebrities in their own way and many have cooking shows on cable or
>broadcast networks.
>
>If the chefs on these programs showed how good the food looks on
>handmade dishes, and then named the potter who made the ware, I feel
>the public would be stimulated to buy more handmade pottery.
>
>I've just sent a message to the TVFood Network suggesting that on each
>of their cooking shows, (Esence of Emeril, Two Hot Tamales, etc.) they
>show finished food on handmade dishes and name the potter and his/her
>location.
>
>For instance, as Chef Emeril (or your local equivalent) finishes a
>beautiful dish, he or she might say "We're putting this food on a
>great-looking platter, (plate, bowl, etc.) made by Joe Smith of Omaha,
>Nebraska. Just that brief mention (multiplied by several shows) would
>do a lot to encourage sale of handmade pottery.
>
>As a tradeoff, would you loan or even give a plate to a cooking show for
>a plug on a national cable-TV show? (Remember, the same show runs
>several times each day on Cable). I would.
>
>Let's suggest this idea to local and national cooking shows: artful
>cuisine is shown to best advantage on artful plates and dishes.
>
>Just an idea . . .
>
>Marco Milazzo
>flannery@phoenix.net


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rswenson@bennington.edu

"Standard Disclaimers Apply...Opinions are my own."

Ric Swenson, Bennington College,
Route 67 - A, Bennington, Vermont 05201 - 6001
( 802 ) 442 - 5401 vox 4621 fax 4582
direct fax ( 802 ) 442 - 6164

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