Amanda on sat 15 jan 11
o choose
I love Square, and I have a little dongle that attaches to my android pho=
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ne=3D20
(the HTC incredible, which I settled on after months of researching and h=
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ave=3D20
not fallen out of love with since I purchased it) and up until the very m=
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oment I=3D20
started processing cards, I didn't pay a cent for it. You sign up, receiv=
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e a free=3D20
account, a free dongle, etc.=3D20
Here's the thing to understand about Google Checkout, Paypal, Square and=3D=
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other services like that. You ultimately pay one way or another, but its =
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per=3D20
transaction or monthly. In the case of the above services, they kill you =
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on the=3D20
per transaction fees, but they're great for once a year events, the occas=
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ional=3D20
sale, etc.=3D20
As I said in the post a few weeks ago about ecommerce, the determining=3D20=
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factors must be the volume of sales and the average of each sale. If you =
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do=3D20
phenomenal business 6 months a year, than you're still better with a real=
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=3D20
merchant solution because that monthly fee ($25, $9.99, $99, etc) still=3D2=
0=3D
amortizes over the rest of the year.=3D20
The way I help clients figure it out is to take last years fiscal year an=
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d run it=3D20
through as an exercise, both ways. Either paying the monthly fees and low=
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per=3D20
transaction rate, or running it through paypal. (There are various paypal=
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=3D20
calculators to help you understand what fee would have been taken).=3D20
Only then can you really determine which route you should go.=3D20
As a sidenote... if you don't HAVE a smartphone, this is to me an indicat=
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ion=3D20
that you are not marketing enough. If you were, you'd need to always be a=
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ble=3D20
to access your email, and be accessible by phone.=3D20
Amanda
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