Peggy Thompson on thu 27 jan 11
Our clay and artists here seem in a rut , in my opinion .Everybopening
and sale we seem to attract the same crowd , most in the arts
themselves.
Reaching others in the new market place with attenting fractured
between so many sources with unability to draw the professionals in
other fields who seem left out as target market us a real dilemma.
The art center tried to send out" by invitation only" mailing, but
hardly any showed ?
There are a wide variety of work styles represented in these groups
but something needs to bring in fresh faces .
Any suggestions in this aspect of selling outside the "regulars"( whom
we dearly appreciate,too)!
Margaret in SC
Live every day as if it is your last!
Susan Fox Hirschmann on thu 27 jan 11
This past fall, I did a RAFFLE with 3 of my trays and put it on the postcar=
=3D
d. BE =3D0AA WINNER!=3DA0 THREE WINNERS! in bright red letters on my promo =
mail=3D
er postcard.=3D0ACome and enter FREE RAFFLE~!!!=3D0AThis worked wonders at =
brin=3D
ging in people that might never have come. And I had =3D0Amy best studio sh=
ow=3D
ever in about 20 years!=3D0AI suggest this or=3D0A"Free gift with Purchase=
!" (=3D
I make about 50 small tea bag holders) and that has =3D0Abrought in many ma=
ny=3D
people,...but the raffle was the best thing I have done.=3D0ANext fall....=
I =3D
will do the same with other pieces. =3D0AAT my spring show, I offer:=3D0A"C=
usto=3D
mer appreciation discount of 10%!"=3D0AAndt hat works well too, but not as =
mu=3D
ch as thet raffle.=3D0ABest of luck!=3D0AWarm regards,=3D0ASusan=3D0Asusan =
fox hirs=3D
chmann=3D0Awww.potteryart.biz=3D0A=3D0A=3DA0=3D0A=3D0A=3D0A=3D0A___________=
________________=3D
_____=3D0AFrom: Peggy Thompson =3D0ATo: Clayart@LS=
V.CE=3D
RAMICS.ORG=3D0ASent: Thu, January 27, 2011 12:49:44 PM=3D0ASubject: Marketi=
ng ,=3D
preaching to the choir=3D0A=3D0AOur clay and artists here seem in a rut , =
in m=3D
y opinion .Everybopening=3D0Aand sale we seem to attract the same crowd , m=
os=3D
t in the arts=3D0Athemselves.=3D0AReaching others in the new market place w=
ith =3D
attenting fractured=3D0Abetween so many sources with unability to draw the =
pr=3D
ofessionals in=3D0Aother fields who seem left out as target market us a rea=
l =3D
dilemma.=3D0AThe art center tried to send out" by invitation only" mailing,=
b=3D
ut=3D0Ahardly any showed ?=3D0AThere are a wide variety of work styles repr=
esen=3D
ted in these groups=3D0Abut something needs to bring in fresh faces .=3D0AA=
ny s=3D
uggestions in this aspect of selling outside the "regulars"( whom=3D0Awe de=
ar=3D
ly appreciate,too)!=3D0A=3D0AMargaret in SC=3D0A=3D0ALive every day as if i=
t is you=3D
r last!=3D0A=3D0A=3D0A=3D0A
Susan Fox Hirschmann on fri 28 jan 11
Glad I can help!=3D0AOne further idea: Have each person participating in th=
e =3D
show, take 2 doz =3D0Apostcards, and find a place to put them:=3D0Abagel sh=
ops,=3D
bulletin boards in coffee shops, gyms, rec centers..Ask to have =3D0Athem =
pu=3D
t right near the register where people check out!=3DA0 .....make sure you =
=3D0A=3D
have directions, time, date, everything one would want to know on the card.=
=3D
=3D0AAlso mail your cards to local papers for free listing. Nothing works l=
ik=3D
e FREE =3D0Aadvertising.=3D0AAs my dad used to say,=3DA0 " Early to bed=3D0=
Aearly t=3D
o rise,=3D0Awork like hell =3D0Aand ADVERTISE!"=3D0ABest of luck=3D0ASusan=
=3D0Asusan =3D
fox hirschmann=3D0Awww.potterart.biz=3D0A=3D0A=3DA0=3D0A=3D0A=3D0A=3D0A____=
________________=3D
____________=3D0AFrom: C Sullivan =3D0ATo: Susan Fox H=
irsc=3D
hmann =3D0ASent: Fri, January 28, 2011 1:10:52=
P=3D
M=3D0ASubject: Re: Marketing , preaching to the choir=3D0A=3D0A=3D0ASusan !=
=3D0AThank=3D
s for sharing this !!!=3D0AYours is a brilliant idea and am glad to hear th=
at=3D
it works !=3D0AHugs=3D0AChae=3D0A=3D0A=3D0AOn Thu, Jan 27, 2011 at 1:44 PM=
, Susan Fo=3D
x Hirschmann =3D0A wrote:=3D0A=3D0AThis past f=
all, I=3D
did a RAFFLE with 3 of my trays and put it on the postcard. BE=3D0A>A WINN=
ER=3D
!=3DA0 THREE WINNERS! in bright red letters on my promo mailer postcard.=3D=
0A>C=3D
ome and enter FREE RAFFLE~!!!=3D0A>This worked wonders at bringing in peopl=
e =3D
that might never have come. And I had=3D0A>my best studio show ever in abou=
t =3D
20 years!=3D0A>I suggest this or=3D0A>"Free gift with Purchase!" (I make ab=
out =3D
50 small tea bag holders) and that has=3D0A>brought in many many people,...=
bu=3D
t the raffle was the best thing I have done.=3D0A>Next fall....I will do th=
e =3D
same with other pieces.=3D0A>AT my spring show, I offer:=3D0A>"Customer app=
reci=3D
ation discount of 10%!"=3D0A>Andt hat works well too, but not as much as th=
et=3D
raffle.=3D0A>Best of luck!=3D0A>Warm regards,=3D0A>Susan=3D0A>susan fox hi=
rschmann=3D
=3D0A>www.potteryart.biz=3D0A>=3D0A>=3DA0=3D0A>=3D0A>=3D0A>=3D0A>__________=
________________=3D
______=3D0A>From: Peggy Thompson =3D0A>To: Clayart=
@LSV=3D
.CERAMICS.ORG=3D0A>Sent: Thu, January 27, 2011 12:49:44 PM=3D0A>Subject: Ma=
rket=3D
ing , preaching to the choir=3D0A>=3D0A>=3D0A>Our clay and artists here see=
m in a=3D
rut , in my opinion .Everybopening=3D0A>and sale we seem to attract the sa=
me=3D
crowd , most in the arts=3D0A>themselves.=3D0A>Reaching others in the new =
mark=3D
et place with attenting fractured=3D0A>between so many sources with unabili=
ty=3D
to draw the professionals in=3D0A>other fields who seem left out as target=
m=3D
arket us a real dilemma.=3D0A>The art center tried to send out" by invitati=
on=3D
only" mailing, but=3D0A>hardly any showed ?=3D0A>There are a wide variety =
of w=3D
ork styles represented in these groups=3D0A>but something needs to bring in=
f=3D
resh faces .=3D0A>Any suggestions in this aspect of selling outside the "re=
gu=3D
lars"( whom=3D0A>we dearly appreciate,too)!=3D0A>=3D0A>Margaret in SC=3D0A>=
=3D0A>Live=3D
every day as if it is your last!=3D0A>=3D0A>=3D0A>=3D0A>=3D0A>=3D0A=3D0A=
=3D0A=3D0A
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