Birgit Wright on thu 17 feb 11
Hello Claybuds=3D3B This June I am hoping to have a sale from our home and =
st=3D
udio along with 3-4 other potters and a weaver. One of the plans is to hav=
=3D
e a food element like pizza from our woodburning oven and pastries etc. I =
=3D
have a home pro kitchen and all the health qualifications from my career as=
=3D
a baker so that is covered but I wonder about any promotion ideas=3D2C tri=
ck=3D
s and the like for bringing in customers from the highway. We are about 10=
=3D
minutes from 2 hwy's to the east and west of us. I realize we will need di=
=3D
rection signs=3D2C and flyers and the regular stuff but does anyone have an=
y =3D
good advice besides making sure there is good work to sell? We hope to gro=
=3D
w this into a small studio tour/moveable feast=3D2C so far all the tours i=
n =3D
this area are in the fall.=3D20
I am really quite looking forward to this. Cheers=3D2C Birgit =
=3D
Susan Fox Hirschmann on thu 17 feb 11
I have LOTS of ideas, since I do a regular studio show, biannually and have=
=3D
done =3D0Aso for many years:=3D0APrint media:=3DA0 use inexpensive modern =
postca=3D
rds for great postcards and send to =3D0Aeach of your mailing lists.--at le=
as=3D
t 3 wks before the show.=3D0A=3D0A=3D0ASend Press releases to local papers =
w/grea=3D
t photos.=3D0ACall it "FIRST ANNUAL....so you get people used to coming.Gim=
mi=3D
ck:=3DA0 Do raffle of =3D0Aa few pieces or=3D0A=3DA0=3DA0=3DA0=3DA0=3DA0=3D=
A0=3DA0=3DA0 Free gift=3D
with purchase! People LOVE free stuff!=3D0ABRIGHT COLORED SIGNS!=3DA0 I do=
bri=3D
ght pink and always have, and so people even in =3D0Amy neighborhood recogn=
iz=3D
e them...w/arrows right to my home.=3DA0 Glue foam core to =3D0Athe back so=
the=3D
y will not curl up in the rain, ...honestly it works!=3D0A=3D0A=3D0A=3D0ASe=
nd Press=3D
releases to local papers w/great photos.=3D0ACall it "FIRST ANNUAL....so y=
ou=3D
get people used to coming.=3D0ABalloons along the way, and outside!=3D0A"W=
elco=3D
me,. please come in "sign on the door.=3D0AServe something fun to drink. Le=
mo=3D
nade w/floating strawberries, good cookies, =3D0Atrail mix. =3D0A=3D0ADo re=
gular =3D
demos so people understand how work is made.=3DA0 With appreciation comes =
=3D0A=3D
purchases.=3D0AGUEST BOOK at the door for names./addresses./emails....this =
is=3D
INVALUABLE To you =3D0Ato build your customer base.=3D0AOffer to ship for =
peop=3D
le.=3DA0=3DA0 Then you not only provide them with original work, =3D0Abut a=
lso th=3D
e ease of shipping it.=3DA0 =3D0A=3D0ABuy inexpensive colored tissue so you=
can g=3D
ift wrap the bubble wrapped =3D0Apieces....be sure you put business cards/c=
ar=3D
e cards in each so people know how =3D0Ato get int ouch with you to BUY MOR=
E =3D
STUFF.=3D0ABest of luck...email me off list if you like for more info.=3D0A=
Susa=3D
n=3D0Asusan fox hirschmann=3D0Awww.potteryart.biz=3D0A=3DA0=3D0A=3D0A=3D0A=
=3D0A=3D0A_________=3D
_______________________=3D0AFrom: Birgit Wright =
=3D0AT=3D
o: Clayart@LSV.CERAMICS.ORG=3D0ASent: Thu, February 17, 2011 10:56:45 AM=3D=
0ASu=3D
bject: Hame sales Ideas=3D0A=3D0AHello Claybuds; This June I am hoping to h=
ave =3D
a sale from our home and studio =3D0Aalong with 3-4 other potters and a wea=
ve=3D
r.=3DA0 One of the plans is to have a food =3D0Aelement like pizza from our=
woo=3D
dburning oven and pastries etc.=3DA0 I have a home =3D0Apro kitchen and all=
the=3D
health qualifications from my career as a baker so that =3D0Ais covered bu=
t =3D
I wonder about any promotion ideas, tricks and the like for =3D0Abringing i=
n =3D
customers from the highway.=3DA0 We are about 10 minutes from 2 hwy's to =
=3D0At=3D
he east and west of us. I realize we will need direction signs, and flyers =
=3D
and =3D0Athe regular stuff but does anyone have any good advice besides mak=
in=3D
g sure there =3D0Ais good work to sell?=3DA0 We hope to grow this into a sm=
all =3D
studio tour/moveable =3D0Afeast, so far all the tours=3DA0 in this area are=
in =3D
the fall. =3D0A=3D0AI am really quite looking forward to this.=3DA0 Cheers,=
Birgi=3D
t=3DA0 =3DA0 =3DA0 =3DA0 =3DA0 =3DA0 =3DA0 =3DA0 =3DA0 =3DA0 =3DA0 =3D0A=3D=
0A=3D0A
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