James R. Sydnor on tue 17 feb 98
Hey Guys and Gals,
I would love to correspond with anyone who has or is doing ACC wholesale
or other wholesale shows. I'd like to know the good, the bad, the ugly,
the practical, and the nuts and bolts. So if you have a minute or two
drop me a direct line.
Michelle McCurdy on wed 18 feb 98
I would really love to hear the same thoughts etc......Please post anything to
the group. Thanks!
Don Jones on fri 20 feb 98
>----------------------------Original message----------------------------
>I would really love to hear the same thoughts etc......Please post anything to
>the group. Thanks!
I have only done 6 or 7 ACC shows but I think that once one decides to do
one a couple of things have to occur:
1. You have to get juried in
2. You have to accumulate or borrow at least $3,000.00
3. You have to build a portable booth presentation system
4. Once you get in there is a wonderful program called: Have a buddy , be
a buddy. You can call this person and get all the nuts and bolts you need
about that particular show.
Anyone interested in my limited experience can e-mail me about specifics.
Hope this helps,
Don Jones
claysky@highfiber.com
:-) implied in all messages and replies
http://highfiber.com/~claysky
Wendy Rosen on tue 24 feb 98
Dear James,
I can reply... but not from a totally unbiased point of view.
The wholesale marketplace has been at the highest point in history... but I
personally feel this might not last. Exactly one decade ago the
marketplace was in the same position... then it began to falter. I don't
think we're headed for a steep recession. But I know from personal
conversations with our top retailers that Xmas sales weren't great. Stock
remains on the shelves of many galleries. So why are they buying like
there was no end in sight? They like us are eternal optimists!
The wholesale marketplace will provide you with more than consistant sales.
It will offer you a whole new relationship with your banker... for the
first time you will be treated like a real business and "credit lines" are
possible. Wholesale shows offer you the possibility of long term
relationships with retailers who will order about three times per year...
those reorders come whether or not you exhibit in a show. Just a phone
call, post card or order form can create reorders for you. This will
provide you with more profit margin over a long period of time.
Although our shows are designed for "tenure"... Many of our ceramic
exhibitors participate in our shows once every other year when they NEED to
grow their businesses. Wholesaling will provide you with the stability
that you need to grow in other directions too. When the bills are paid...
you will become more creative and you will have the freedom to take risks
with your work that you never imagined.
Many of our exhibitors first started wholesaling with an ad in Niche
Magazine... it helped them establish a few accounts and test their work in
the marketplace before taking the big plunge... another test market is
our"guild booths" ... your local guild may have the opportunity to have
FREE exhibit space at our show... they will probably charge you just a few
hundred dollars to bring your work to market. What ever you choose... make
sure that you are prepared to make as few "mistakes" that first time as
possible. Too many people come to market for the first time unprepared and
loose valuable money, time and energy... We'll help you find a mentor and
you can also apply for a free MERIT AWARD exhibit space... Call us for
more information,
Best wishes,
Go for it!
Wendy
>----------------------------Original message----------------------------
>Hey Guys and Gals,
>I would love to correspond with anyone who has or is doing ACC wholesale
>or other wholesale shows. I'd like to know the good, the bad, the ugly,
>the practical, and the nuts and bolts. So if you have a minute or two
>drop me a direct line
*******************************************
Wendy Rosen
The Rosen Group
Niche & AmericanStyle Magazines
http://americanstyle.com
The Buyers Markets of American Craft
http://www.rosengrp.com
http://www.americancraft.com
3000 Chestnut Ave #304 Baltimore, MD 21211
Voice: 410/889-3093 Fax: 410/243-7089
*******************************************
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