Jenna Logan on thu 11 jun 98
I'm not a production potter & not use to wholesale accounts. Could someone
tell me what a common wholesale split would be. Ive heard that my end would be
1/3 of the retail price, that sounds way to low, is this usual ? Please tell
me what you have found to be common . Thanks to all who take the time to
answer.
J. D. Walker on fri 12 jun 98
Jenna,
my accounts take a 50% cut or other wise half the retail price.
jeff
-----Original Message-----
From: Jenna Logan
To: Multiple recipients of list CLAYART
Date: Thursday, June 11, 1998 9:25 AM
Subject: WHOLESALE
>----------------------------Original message----------------------------
>I'm not a production potter & not use to wholesale accounts. Could someone
>tell me what a common wholesale split would be. Ive heard that my end would
be
>1/3 of the retail price, that sounds way to low, is this usual ? Please
tell
>me what you have found to be common . Thanks to all who take the time to
>answer.
>
Kris Bliss on fri 12 jun 98
>----------------------------Original message----------------------------
>I'm not a production potter & not use to wholesale accounts. Could someone
>tell me what a common wholesale split would be. Ive heard that my end would be
>1/3 of the retail price, that sounds way to low, is this usual ? Please tell
>me what you have found to be common . Thanks to all who take the time to
>answer.
>
HI, the stores use "price points" a detail i still don't quite understand.
but, if your points are low as above, the stores just love it
because they make more $. I can not sell mine for that low. My
pieces sell for aprox. 50% of the retail price. Still too low
for me but enuf to support my check book, and make it so i don't
have to do the craft circuit. Also i have several galleries that
take 40% of retail (consignment).
kris, in Anchorage where it is STILL raining.
kbliss@customcpu.com
Anchorage, Alaska
name Cat Jarosz on sun 14 jun 98
Hi
the usual wholesale is 50/50 I also add shipping and packing to that...
7% packing fee is low but pays for the material not time to pack ... also
if i deliver I charge a flat 10% of the amt. I deliver ... hope this isnt
confusing email me if it is at Cat91257@aol.com
Jane Woodside on mon 15 jun 98
I find that wholesale splits vary with the cost of real estate. Generally here
in Northern California I find 50/50 for retail, 60/40 for consignment but some
galleries largely those in bigger markets want to do 50/50 consignment (your
choice if you think they provide a good enough venue and are willing to do the
paperwork that consignment involves). If I am wholesaling to a retail outlet
that is not a gallery (e.g. a nursery or a furniture store) and my work is not
so much taking up their valuable shelf space as decorating their other
merchandise I offer only 60/40 or 65/35 and then seriously evaluate whether
their orders over the course of a year justifies a wholesale discount. Jane
Woodside
Kim Marie on tue 16 jun 98
In my limited wholesale experience, it was 50% of retail.
kim
At 10:31 AM 6/11/98 EDT, you wrote:
>----------------------------Original message----------------------------
>I'm not a production potter & not use to wholesale accounts. Could someone
>tell me what a common wholesale split would be. Ive heard that my end would be
>1/3 of the retail price, that sounds way to low, is this usual ? Please tell
>me what you have found to be common . Thanks to all who take the time to
>answer.
>
>
Candone Wharton on sun 2 aug 98
I'll try to answer these wholesale questions, but this is only my experience
so hope others will also throw in a tip or two...
The public is not allowed in, yet every now and then you get a little group of
women
that you know are buying for themselves. When they start ordering and putting
their initials by each piece, it's obvious.
Usually you take only samples to show and make sure these samples are the ones
you want to reproduce. Alot of people will sell at the end of the show, but
some places this is not allowed. It isn't a good idea unless it is your last
or only wholesale show you have stock at home. It's really up to you.
My minimum is $600 and will probably go up next year. But this is high for
some.
It depends on what price range you have and really what you want to do. You
can also have a volume minimum of the amount of pieces they must order. I go
by price because I want to try and weed out the small one time buyers.
Delivery time depends on your schedule. I keep a calender with me and write
the orders as I take them. I first ask when they would like to receive the
order and if
that time is booked, we work from there to find a spot on the calender.
Glaze and size variation is usually understood by the buyer. If it is a
problem you might not want to deal with that person. Most good craft
galleries know handmade
work has variations and not only accept it but appreciate it as well. I do
tell them if
it they are not satisfied, I will happily exchange. So far that has never
happened.
Payment....you set the standards on that. I usually do COD or Proforma on
first time
orders, and once establishing a relation with the gallery I go Net 30.
I charge 7% shipping and handling. That is up to you as well. The buyers, of
course,
really like it if you add the S & H to the wholesale price. I never know the
actual price of packaging and shipping until the end, so I charge the 7%.
I have a wide range of prices and sizes of work. Most of my wholesale is for
the smaller and medium size boxes and vessels. The larger and one of a kind
vessels
I will display but not wholesale. Occasionally a buyer will buy one for a
nice presentation and to help sell the smaller pieces. But just make sure
that the pieces you want to wholesale are the ones you canre produce and enjoy
reproducing in multiples.
I hope that was helpful...remember it is all in your hands and you decide the
guidelines, not the buyer...that is one of the good things about being self-
employed.
Saludos...Candone
Peter Cunicelli on sat 17 mar 07
Hi everyone,
I'd like to tap into this incredible font of knowledge and experience.
I have partnered with a woman who makes incredible lampshades. I made the
bases. We're going to have the samples ready for the Furniture Show at
the Philadelphia Naval Yard March 23.
We were discussing price points. Her approach is that she wants to make X
dollars per shade. My approach is that I want to get the lamps out there
and offer a price break if people order in larger numbers (10+). I
certainly don't want to underprice anything. I'm not as concerned with
the bottom line as I am about marketing and exposure. I believe
everything else will fall into place.
Any advice?
Thanks!
Peter
(www.petercunicelli.com)
Chris Campbell on sun 18 mar 07
Peter wrote:
>We were discussing price points.
>Her approach is that she wants to
>make X dollars per shade.
>My approach is that I want to get the
>lamps out there and offer a price break
>if people order in larger numbers (10+).
Peter -
My wholehearted advice to you
is to listen to your partner ... she
knows what she is talking about.
Volume discounts only make financial
sense when a machine is doing the work.
You have to make those lamps one at a time.
You have to know your costs and price by them.
You don't just price out of the blue 'willy nilly'.
If you are losing $1 a lamp you are not going
to make up the difference with volume ... you
will just go broke faster.
>I'm not as concerned with the bottom line as
>I am about marketing and exposure.
Peter - you can die from exposure!
>I believe everything else will fall into place.
Peter - NO, everything else WON'T.
You are suffering from a syndrome I like to call
'Just happy to be here'.
You are so thrilled to be doing this that you are
throwing all common sense out of the window
in the hopes that 'Low, Low Prices' will win the day.
Is it really WalMart you are hoping to compete with?
Is it really cheap skates who spend money on
handmade lamps?
Get to a Public Library and check out every book
you can find on marketing crafts and surviving in the
Arts Business. Read them before you start selling.
Go to the FAQ part of :
http://www.jiverson.com/
Get educated in Business quickly.
Chris Campbell - in North Carolina
Taylor Hendrix on mon 19 mar 07
Peter,
Please listen to Chris. She knows what she is talking about. One of my
NCECA regrets is not talking to the three amigos: Dannon, David, and
Chris about how good their session was. The moderator was excellent
and many, many things I have read were confirmed and strengthened by
what those four had to say. I would have gotten up at 6:30 to attend
it if necessary.
Not long ago I posted to the list about two new craft business books.
Find that post and go check out those two books. They are both
excellent books. I will update that bibliography as I read through the
older books. I'll post it periodically I rekon.
Loved Louisville, but good to be back to my chickens,
Taylor, in Rockport TX
On 3/18/07, Chris Campbell wrote:
...
> Get to a Public Library and check out every book
> you can find on marketing crafts and surviving in the
> Arts Business. Read them before you start selling.
>
> Go to the FAQ part of :
>
> http://www.jiverson.com/
>
> Get educated in Business quickly.
>
> Chris Campbell - in North Carolina
Peter Cunicelli on mon 19 mar 07
Hi Chris,
Thank you for your advice! I may have mislead you a bit. Yes, I might be
suffering a little from the "Happy to be here" syndrome, but these lamps
won't be starting cheap. I did research and some people sell mass
produced lamps for $450+. We are handmaking them so, we were thinking
more on the lines of $550 and up. We won't lose any money on materials.
That's for sure.
I was approaching it more from a corporate perspective. I've worked in
corporate for the past 24 years. While Deb was thinking she wanted X
dollars an hour, I was thinking we needed to be on par with the market.
The money will follow. We are concentrating on providing an exceptional
product. I was thinking that as a new company, we need to be established
before we start wanting top dollar. But, for a 3 foot lamp, hand made
shade and base, I don't think $550 is underselling ourselves. THe shade
takes about 13 hours and the base about the same. That works out nicely
hourly.
No, I won't even sneeze at Walmart, let alone sell anything I designed.
Yuck! My cupboard is filled with friends' seconds and odds and ends. I
make plates for fun and put them in my cupboard. I have people here for
dinner on mismatched dinnerware.
We won't offer volume discounts. I will also check out the site you've
recommended and read as much as I can. We're debuting the lamps at the
Philadelphia Furniture Show this coming weekend.
Thanks again! I really appreciate your advice. I hope I'm still not
sticking my foot in my mouth. :)
Peter
(www.petercunicelli.com)
Lesley Anton on mon 19 mar 07
Peter,
Lesley Anton - new subscriber chiming in here - I've been selling
handmade (some hand thrown and some slipcast) ceramic lamps through
the interior design industry for about 6 years now and ..YES ..you
can charge $550, and upwards easily for hand made pieces, whatever it
is. The clients that hire interior designers have the cash to pay
for unique things and don't want anything that is mass produced. They
like to know that the pieces they're buying are one of a kind and
will pay dearly for it. The difficulty is getting into the high end
showrooms.
Email me directly, I'd love to chat.
Lesley Anton
Lesley Anton Handmade Ceramic Lighting
lesleyanton@mac.com
www.lesleyanton.com
323-934-3463
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