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the web

updated tue 18 aug 98

 

mel jacobson on mon 10 aug 98

as others have pointed out:
if you do not have a web page and you are going into the 2000's.
you are going to be screwed.
without question, it is the wave of selling art in america.
how else can i reach collectors in ohio, michigan, new mexico, etc.
it just makes sense.
being in cm and claytimes etc. is very nice, and i am very grateful.
but i waited until i was 60+ years old.
what about the 30 year olds?
you had better have a venue...........and the web is inexpensive, and if
you learn to do it yourself, well it is easy.

mel.mn

http://www/pclink.com/melpots

Jane Woodside on fri 14 aug 98


In a message dated 8/10/98 5:49:30 AM, you wrote:

<you are going to be screwed.
without question, it is the wave of selling art in america.>>

Mel, I appreciate your intuition about the web and I agree that it seems to
have a lot of promise but I am not hearing ANYONE saying "I put up a web site
and it caused my sales to increase" I am not even talking about direct sales
on the internet. Just a direct correlation between sales and a website. An
email from a gallery who saw your work on the web or someone coming to a show
you are doing who days they found out about it on the web. I have been looking
and listening for this type of data for a while and am really surprised that
no one is making this type of statement. Jane Woodside

Marie Gibbons on sat 15 aug 98

I did reply to this original post, saying that I do use my website to contact
galleries, and have gained 2 new galleries because of it!! I see my computer
as a major contact tool, and have been using it as such.

Marie Gibbons
http://members.aol.com/MGibb21521/indexMarieE.v.B.Gibbons.html

Earl Brunner on sat 15 aug 98

In a message dated 8/14/98 12:42:19 PM Pacific Daylight Time,
Jawoodside@AOL.COM writes:

I am not hearing ANYONE saying "I put up a web site
and it caused my sales to increase" I am not even talking about direct sales
on the internet. Just a direct correlation between sales and a website. >>

I'm certainly not getting rich at it, but I have had sales off of my site. I
find myself more and more referring people to the site, if they want to see
representations of my work. Sales or not, its a nice way to show off your
work.
Earl Brunner
http://members.aol.com/brunnerec/

John Hesselberth on mon 17 aug 98

I am not even talking about direct sales
>on the internet. Just a direct correlation between sales and a website. An
>email from a gallery who saw your work on the web or someone coming to a show
>you are doing who days they found out about it on the web. I have been
>looking
>and listening for this type of data for a while and am really surprised that
>no one is making this type of statement. Jane Woodside

Jane,

This subject came up about 2 months ago and I wrote that I have added 4
gallery accounts in the last year that are solely due to the gallery
owner finding my website and following up with Email and phone
conversations. I agree with Mel--anyone who wants to wholesale will be
missing a lot of opportunity if they don't have a web site in the next
couple years. I don't think it will ever do much for retail
sales--people want to hold a pot in their hands before they buy it to use
in their home.

I also am a strong proponent of getting your own domain name (e.g.
www.frogpondpottery.com) vs. joining a site with hundreds of others where
there is no jurying re quality and where crafts of all types are
displayed. The sites that are taking anyone who puts their money on the
table will, in my opinion, not be an effective way to sell pots. People
will only look through so much stuff--particularly when they have
slow-loading graphics files--in order to find what they want. I think
gallery owners will usually start their search for a very specific thing
(e.g. functional stoneware or majolica or whatever) With your own domain
name you can influence the search engines to point the right people to
you more effectively. You can have control of your own meta tags and
experiment with them yourself to get the best response. And, of course,
you can update your site anytime of the day or night if you learn just a
little about how to do it.

By the way, I currently get 1000-1200 hits per month and that is double
what I was getting last year this time. It's growing exponentially. Go
for it is my advice. But don't expect instant results. It will take a
year or two for you to see the effect.




John Hesselberth
Frog Pond Pottery
Pocopson, PA 19366 USA
EMail: john@frogpondpottery.com
visit my web site at http://www.frogpondpottery.com