Tracey on thu 2 sep 99
*******************Ray said ***********************************************
> I think if I were you, I might prefer to set up an online group atelier
> rather than an online gallery. Rent space to artists who want to display
> their wares and charge them for assisting in setting up their spaces.
> work like a bear on publicising a central list of your tenants, and take a
> small commission as payment for the use of your shopping cart system and
> card acceptance services.
> In fact, I intend to suggest this to the group working on a professional
> organization for potters, since this is something we could do for our
I have to agree with a great number of the things Ray pointed out...I charge
*rent* for the services and space for my Internet gallery..not commissions.
The artists deal directly with any sales, inquiries, fan mail, whatever. I
do massive marketing, employ a professional graphic designer that
specializes in web pages.. run promotions, etc.
I'd certainly consider opening a "wing" of the gallery for Clayarters as an
professional organization...member galleries, you name it.
Would like to hear more on that idea or others.. I'm all ears.
Anji vual on thu 2 sep 99
Yea, what Ray says!! I fancy/unfancy myself as a starving artist. This
could also translate to desperate one, but If I am going to pay money
it will be to someone with a name and a place. I have to say that the
effort is good just in the wrong place. Maybe after you have a "name"
you can mention payment, but oooh, as an opening. I would probably be
safe to say that the ones that are not of my "Starving Artist" species,
would feel the same rubbing as Ray. Maybe implement a new plan....
--- Ray Aldridge wrote:
> At 01:12 PM 8/31/99 EDT, you wrote:
> >Hi! I have been watching with great interest the
> emails pertaining to
> >people's personal web pages and business web pages,
> and am now at the point
> >where I can announce mine, and hopefully get to
> work with some of my fellow
> >list members.
> >I am opening an online retail gallery featuring
> works in clay, glass and
> >perhaps handmade paper.
> >In the future, there will likely have to be some
> sort of minimal viewing
> Why? I wish you the best of luck with your
> business, but the thought of
> paying you anything for the privilege of consigning
> work to you really rubs
> me the wrong way. Evaluating the wares of potential
> suppliers is a cost of
> business that you'll just have to put up with, like
> everyone else who
> retails merchandise. (Or so I hope. Surely few
> potters would be so
> desperate for space in an unproven online gallery
> that they would pay what
> amounts to a jury fee, particularly when they can
> set up their own online
> gallery for next to nothing.)
> I urge you to reconsider and swiftly reject this
> idea. I would never place
> work with a gallery that took this approach.
> (Matters are somewhat
> different when a prominent gallery has a juried
> thematic show, though I'm
> not much happier about the idea of subsidizing the
> business that hopes to
> profit from my efforts, even in this special case.)
> Again, I wish you the best of luck, but please dump
> the idea of charging
> artists a "viewing fee." You'll get these fees only
> from the terminally
> desperate, and these are not the artists who will be
> best for your business.
> The conceptual problem with the "online gallery" is
> that ecommerce operates
> under a somewhat different set of rules than
> brick-and-mortar commerce.
> When you consign a piece to a realworld gallery, you
> pay a substantial
> commission for certain selling conditions that you
> cannot provide for
> yourself-- a physical location in a desirable area,
> sales personnel,
> reputation. I notice that you are proposing lower
> commissions for your
> online gallery, but in my opinion they are still too
> high for what you are
> able to offer. An online gallery has very low
> overhead, the major
> operating cost of realworld galleries. For example,
> you pay very low rent
> for your facility, nor do you need to hire someone
> to be present whenever
> the gallery is open. You need not keep inventory on
> hand, because if a
> customer makes a purchase, you need only instruct
> the maker to send it to
> the customer. Your advertising costs are minimal,
> for the most part. In
> my view, online galleries should regard themselves
> as agents rather than as
> galleries, and appropriate agent fees are in the
> 10%- 20% range, at most.
> The theory with online galleries is that they will
> provide a centralized
> place where potential customers can look over the
> work of many artists.
> Unfortunately the reality of the Web is that any
> place on the Web is just a
> click away from any other place, so that a link list
> of potter's home
> pages, if properly publicized, will be as effective
> in delivering business
> to those potters as an "online gallery."
> This reality has already made those who initially
> invested in the concept
> of "internet malls" look pretty foolish, for much
> the same reasons.
> The truth that is emerging about ecommerce is that
> it is not a very
> friendly environment for the middleman. I don't
> mean to be so
> discouraging, but an online gallery, if it is to
> succeed, will have to come
> up with some service it can perform for its artists
> that the artists cannot
> perform for themselves. For artists who lack access
> to the Web, the
> service is obvious; charge them a fee to put their
> wares online and
> publicize them. But for those who already have
> access to the Web, it's
> harder to see what you can do for them that they
> can't as easily do for
> I think if I were you, I might prefer to set up an
> online group atelier
> rather than an online gallery. Rent space to
> artists who want to display
> their wares and charge them for assisting in setting
> up their spaces. Then
> work like a bear on publicising a central list of
> your tenants, and take a
> small commission as payment for the use of your
> shopping cart system and
> card acceptance services.
> In fact, I intend to suggest this to the group
> working on a professional
> organization for potters, since this is something we
> could do for our members.
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