iandol on tue 14 mar 00
------------------
Brave words Ray, and well said.
Given there are expenses which we cannot avoid paying imposed from many
directions it is impossible to spend the time and effort required to design =
and
make a good product, comply with the government regulations, set profit =
aside
for promotion, contingency, emergency, research, maintainance, replacements,
insurance, education or subscribe to superannuation funds, health and =
welfare
funds or profession societies, attend conferences, pay taxes, settle =
accounts
with suppliers for materials, power and fuel and walk away with a living =
wage
from selling at prices which existed a quarter of a century ago. =
Furthermore,
subsidies from other incomes, be they derived from teaching, spouse support,
government grant, industrial sponsorship or a second occupation should not =
be
incorporated into the equation when the selling price is eventually =
calculated.
Let=92s hear it loud and long for the fifty dollar mug.
Ivor.
Earl Brunner on wed 15 mar 00
------------------
When my son was little, he drew a picture, set up a little
sells booth
out at the curb and tried to sell it. He wanted as I
recall, in the neighborhood of =2410.00 for the picture. Ten
dollars was the amount of
money he wanted, I forget for what. I suggested to him that
perhaps if
he made a few more pictures, and lowered his price, He might
reach his
goal faster. He looked at me like I was stupid and said,
=22But Dad, I
only have to sell this one=21=22
He was right. The problem is, finding the right buyer.
So when we make high end stuff that becomes more of our
problem. More
energy has to go into finding the market, If it is a
limited market,
It might be all clustered in say, Martha's Vineyard, or some
other
upscale community. Or it might be scattered all over the
place one
or two customers here, one or two over there. If I live out
in
podunksville somewhere, way the heck and gone away from my
market,
they either come to me or I go to them. If I go to them it
takes time
away from production. If we move to the market then our
overhead
usually goes up. Sidonia AZ isn't a cheap place to buy
into. I suspect
that Nikom's point is very valid:
=22The moral of this story, coffee cup makers, is: Don't
bother to
try to compete, pricewise, with those who supply 99+=25 of the
coffee cups
to the world. Charge whatever you want--=2425, =2430, =2440.
You're making
coffee cups for your personal satisfaction, so wait for rich
customers
who will buy them for their personal satisfaction.=22
As much as we would like to think we are makeing pottery for
the masses,
it probably really isn't a realistic goal. Who can compete
with a =244.00
mug? Why would you want to?
iandol wrote:
=3E
=3E ----------------------------Original message----------------------------
=3E ------------------
=3E Brave words Ray, and well said.
=3E
=3E Given there are expenses which we cannot avoid paying imposed from many
=3E directions it is impossible to spend the time and effort required to =
design
and
=3E make a good product, comply with the government regulations, set profit =
aside
=3E for promotion, contingency, emergency, research, maintainance, =
replacements,
=3E insurance, education or subscribe to superannuation funds, health and =
welfare
=3E funds or profession societies, attend conferences, pay taxes, settle =
accounts
=3E with suppliers for materials, power and fuel and walk away with a living=
wage
=3E from selling at prices which existed a quarter of a century ago. =
Furthermore,
=3E subsidies from other incomes, be they derived from teaching, spouse =
support,
=3E government grant, industrial sponsorship or a second occupation should =
not be
=3E incorporated into the equation when the selling price is eventually
calculated.
=3E
=3E Let=92s hear it loud and long for the fifty dollar mug.
=3E
=3E Ivor.
--
Earl Brunner
http://coyote.accessnv.com/bruec
mailto:bruec=40anv.net
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