Wendy Rosen on fri 26 may 00
--============_-1252807403==_ma============
Content-Type: text/plain; charset="iso-8859-1" ; format="flowed"
Content-Transfer-Encoding: quoted-printable
We are working on a "portal commuity site" thousands of artists, retailers,
orgs and museums will be invited to have a free page... all work on the sit=
e
will be posted in two formats...
Wholeale (password restricted)
Retail (calculated range of 2.3 - 2.7 x wholesale price). This will=20
allow for variable pricing in stores and galleries throughout the=20
country and Canada.
Below I've included some additional info about our new site (release - sept =
1)
Wendy
AmericanStyle.com & NicheMag.com
Community Web Portal
=46AQ's For Artists
What is a web portal?
A portal is a community building web site where thousands of people
with similar interests go to find information. The communication,
sophisticated search and interactive features of this site make it a
necessary part of your marketing plan. This site is not a simple
"web store". Unlike most other sites there are no commission
or web production fees.
Who will see my work?
On the AmericanStyle.com site retail consumers will view your work
(retail price range). On the NicheMag.com site qualified wholesale
buyers will view your work (wholesale price shown). Only qualified
wholesale buyers will see your studio contact information.
Your AmericanStyle.com page will refer customers to your selected
retail stores and galleries.
What comes with my FREE web page?
Your biography and background information, one photo and 5 gallery
referrals. Galleries will have access to your contact information from
the NicheMag.com site.
How will customers purchase my work?
The AmericanStyle.com site is designed to direct consumers to your
galleries and shops.
Can I have a link to my web page?
Not on the AmericanStyle.com part of the site.
You may show your company URL on "catalog pages" of the NicheMag.com
site. Remember though, all the images, keywords and text on your private
site is NOT included when visitors search.
How will customers search for my work?
Visitors may type in keywords describing work (Eg: glass goblets) or they
may click on a product list, or they may search by city, gallery or=20
artist name.
Consumers and wholesale buyers may also search by price!
Why should I consider "catalog pages"?
The more images you have on your web pages, the more likely customers
will see your work. All searches will find two types of results=8A=20
photos of work
and listings of artists and galleries providing the work in the=20
search description.
Visitors must click through the listings to locate possible sources.=20
Photos give
instant and visual results!
Why are my keywords important?
Keywords are the "bait" that brings customers to your page. Be sure to prov=
ide
as many keywords as possible=8A include style, motif, imagery, product names=
,
materials and technique in all the information you provide- not only=20
the process,
product and motif areas.
How do I make changes on my page?
We will provide you with a simple password accessible from your own computer=
=2E
There's no need to learn html=8A just have the images and text ready to=
click and
drag into the appropriate boxes on the submit form. You can change your pho=
tos
daily or at 2am! No waiting!
I can't spell or write well=8A
Not to worry, our team of web content editors will review your changes and m=
ake
any necessary corrections as soon as possible.
Photo Quality=8A Are my slides good enough?
Resolution quality of photos on the web is less than in print or=20
projected environments.
Our editors will review all images for quality. Poor or dark images=20
will be removed
from the site.
How will retailers order work?
The NicheMag.com site will provide restricted password access to=20
qualified retailers
who may contact you by email or fax.
Why will retailers visit NicheMag.com?
Retailers will register for the Buyers Markets, order Philly hotel=20
rooms, view exhibitor
lists and booth numbers, find new artists and work and utilize the=20
"message center"
for sending reorders to artists. Galleries will also submit changes=20
for their free web page.
Will galleries list me on their pages?
Invite galleries to provide a "reciprocal link" (You link to them-=20
if they link to you) opportunity.
Which retailers should I list on my page?
Try to list your "best" accounts=8A but also be careful to list stores=20
in different parts of the
country or heavily visited cities. In the summer you might list a=20
store in Maine=8A in the winter
list one in Florida!
May I list all of my retailers?
Yes, but only if you have a "Catalog" site with at least 6 photos.
How will my work be priced on the web?
You will submit your true wholesale price for the NicheMag.com=20
portion of the site.
AmericanStyle.com pages will feature a calculated "price range"=20
(2.3-2.7) An item priced
at $300 wholesale will appear as $690-810.
I don't have a computer! What now?
Use a friend's computer for visit the library. You can also ask a=20
friend (a teenager is best)
to make your additions and corrections =8Ajust follow these steps=8A
1. Type http://www.americanstyle.com into the address box of the browser.
2. Search for your web page.
3. Log-In with your password.
4. Make your corrections.
5. Push the "submit button" You're done!
How do I create web ready photos?
You can scan them ourself or ask Kinko's to do it for you. Specs=20
are: 72dpi, jpeg, rgb, 10k max.
Will the colors in my photos match?
Probably not. Each computer screen reproduces color differently.
Rates & Features
All fees are annual rates. Unlike most
commercial or art websites there are=8A
NO application or review fee.
NO additional commission fees.
NO additional production fees.
About $450 for our "customers"
About $700 for approved others.
Wendy Rosen
The Rosen Group
3000 Chestnut Ave #304
Baltimore, Maryland 21211
410.889-3093 410.243.7089 fax
**********************************************************************=20
***********
AmericanStyle Magazine Career Services
http://www.americanstyle.com http://www.americancraft.com
The Buyers Markets of American Craft
Niche Magazine and Awards Programs
Artist Mentor Program
Market Insider Newsletter (FREE)
Emerging Artist=20
Internships/Scholarships
Craft Business Institute
**********************************************************************=20
***********
--============_-1252807403==_ma============
Content-Type: text/enriched; charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable
We are working on a "portal commuity site" thousands of artists,
retailers,=20
orgs and museums will be invited to have a free page... all work on
the site=20
will be posted in two formats...
Wholeale (password restricted)
Retail (calculated range of 2.3 - 2.7 x wholesale price). This will
allow for variable pricing in stores and galleries throughout the
country and Canada.
Below I've included some additional info about our new site (release -
sept 1)
Wendy
Humanst521_BdCn_BTAmericanStyle.com=20
& NicheMag.com=20
Community Web Portal
FAQ's For Artists
ArialWhat is a
web portal?
Arialmaller>A
portal is a community building web site where thousands of people=20
with similar interests go to find information. The communication,=20
sophisticated search and interactive features of this site make it a=20
necessary part of your marketing plan. This site is not a simple=20
"web store". Unlike most other sites there are no commission=20
or web production fees.
Who will see my work?=20
On the AmericanStyle.com site retail consumers will view your work=20
(retail price range). On the NicheMag.com site qualified wholesale=20
buyers will view your work (wholesale price shown). Only qualified=20
wholesale buyers will see your studio contact information. =20
Your AmericanStyle.com page will refer customers to your selected=20
retail stores and galleries.
What comes with my FREE web page?
Your biography and background information, one photo
and 5 gallery=20
referrals. Galleries will have access to your contact information from
the NicheMag.com site.
How will customers purchase my work?
The AmericanStyle.com site is designed to direct
consumers to your=20
galleries and shops.
Can I have a link to my web page?
Not on the AmericanStyle.com part of the site. =20
You may show your company URL on "catalog pages" of the NicheMag.com=20
site. Remember though, all the images, keywords and text on your
private=20
site is NOT included when visitors search. =20
How will customers search for my work?
Visitors may type in keywords describing work (Eg:
glass goblets) or they=20
may click on a product list, or they may search by city, gallery or
artist name. =20
Consumers and wholesale buyers may also search by price!
Why should I consider "catalog pages"?
The more images you have on your web pages, the more
likely customers=20
will see your work. All searches will find two types of results=8A
photos of work=20
and listings of artists and galleries providing the
work in the search description. =20
Visitors must click through the listings to locate possible sources.=20
Photos give=20
instant and visual results!
Why are my keywords important?
Keywords are the "bait" that brings customers to
your page. Be sure to provide=20
as many keywords as possible=8A include style, motif, imagery, product
names,=20
materials and technique in all the information you provide- not only
the process,=20
product and motif areas.
How do I make changes on my page?
We will provide you with a simple password
accessible from your own computer. =20
There's no need to learn html=8A just have the images and text ready to
click and=20
drag into the appropriate boxes on the submit form. You can change
your photos=20
daily or at 2am! No waiting! =20
I can't spell or write well=8A
Not to worry, our team of web content editors will
review your changes and make=20
any necessary corrections as soon as possible.
Photo Quality=8A Are my slides good enough?
Resolution quality of photos on the web is less than
in print or projected environments. =20
Our editors will review all images for quality. Poor or dark images
will be removed=20
from the site.
How will retailers order work?
The NicheMag.com site will provide restricted
password access to qualified retailers=20
who may contact you by email or fax.=20
Why will retailers visit NicheMag.com?
Retailers will register for the Buyers Markets,
order Philly hotel rooms, view exhibitor=20
lists and booth numbers, find new artists and work and utilize the
"message center"=20
for sending reorders to artists. Galleries will also submit changes for
their free web page.
Will galleries list me on their pages?
Invite galleries to provide a "reciprocal link"=20
(You link to them- if they link to you) opportunity.
Which retailers should I list on my page?
Try to list your "best" accounts=8A but also be
careful to list stores in different parts of the=20
country or heavily visited cities. In the summer you might list a
store in Maine=8A in the winter=20
list one in Florida!
May I list all of my retailers?
Yes, but only if you have a "Catalog" site with at
least 6 photos.=20
How will my work be priced on the web?
You will submit your true wholesale price for the
NicheMag.com portion of the site.=20
AmericanStyle.com pages will feature a calculated "price range"
(2.3-2.7) An item priced=20
at $300 wholesale will appear as $690-810.=20
I don't have a computer! What now?
Use a friend's computer for visit the library. You
can also ask a friend (a teenager is best)=20
to make your additions and corrections =8Ajust follow these steps=8A
=20
1. Type http://www.americanstyle.com into the
address box of the browser.
2. Search for your web page.
3. Log-In with your password.
4. Make your corrections.
5. Push the "submit button" You're done!
How do I create web ready photos?
You can scan them ourself or ask Kinko's to do it
for you. Specs are: 72dpi, jpeg, rgb, 10k max.
Will the colors in my photos match?
Probably not. Each computer screen reproduces color
differently. =20
Rates & Features
All fees are annual rates. Unlike most=20
commercial or art websites there are=8A =20
NO application or review fee.
NO additional commission fees.
NO additional production fees.
About $450 for our "customers"
About $700 for approved others.
Wendy Rosen
The Rosen Group
3000 Chestnut Ave #304
Baltimore, Maryland 21211
410.889-3093 410.243.7089 fax
****************************************************************************=
*****
AmericanStyle Magazine Career Services=20
http://www.americanstyle.com http://www.americancraft.com
The Buyers Markets of American Craft
Niche Magazine and Awards Programs
Artist Mentor Program
Market Insider Newsletter (FREE)
Emerging Artist Internships/Scholarships
Craft Business Institute
****************************************************************************=
*****
--============_-1252807403==_ma============--
| |
|
