Diane Mead on fri 11 aug 00
Gary:
You do indeed need to post time and place of your lectures on business &
selling for those of us with decades of studio and no time at all in the
sales hotseat!
Hey, you found a market for a skill you have! Happy accident!
>
>My point in all this is that your artistic talent is not enough. To make
>a living, you need to be able to sell your art. Selling is a different
>skill, and one that can be learned. (If an engineer can learn it, an artist
>certainly can!) You don't have to produce what the public wants, you just
>have to be able to *sell* what you produce. (Does the public really want
>Coke, Pepsi, RC Cola, WalMart Cola, etc? No, just one of those would do.
>We've been sold/marketed the rest.)
>
>You can sell the public most anything you want, if you do it in the right
>way. You do have to approach the selling side of things as a business-
>consider how to market your art, how to price it accordingly, how to
>display it, how to make people *want* it. You also have to learn how to
>close a sale- at a show or fair people need to buy it now, since you
>won't be there the next day.
>
>
>Elfring Fonts, Inc Bar Codes, MICR, and decorative fonts for Windows
>http://www.elfring.com
>
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