Wesley C. Rolley on tue 17 oct 00
re: http://www.msnbc.com/news/467782.asp
The referenced article is a good summary of what is happening as more large
companies move to using the WWW as the proper venue for selling art and
crafts. Since we have been discussion WWW sites recently, I thought is
would be of interest.
For me, this brings up a set of questions that we have to answer if we want
to be satisfied with the performance of a WWW site.
1. What do we want a WWW site to accomplish? Is it a venue for selling
our product? Is it just a place where my friends can see what I am doing
lately? There are a lot of variations in between those two extremes and we
need to be clear as to what we want or we will be disappointed with the
result.
2. With all of the big companies that are spending big $$ for advertising,
how will we make sure that the right people know that our WWW site exists.
This often involves being willing to spend money to buy advertising in some
other media, such as print. An acquaitenance of mine has a WWW site for
selling game tables that he builds and his wife decorates. Their biggest
success comes from having a print advertisement in a trade magazine that
directs people to their site.
3. Having a professional looking site is time consuming. Creating the
initial site is a learning experience and is often just plain fun.
However, sites need to be changed periodically. Viewers will return once
if the site was interesting the first time. If the site has not undergone
some change, they will probably not come back a third time. Are you
willing to spend the time and energy required for site maintenance?
Just some thoughts... Mel's marketing apoproach also requires work and
spending time. Most people probably do not have the time to do it both ways.
Wes Rolley
3.
Making art can be theraputic, but the result may only be a calmer heart.
http://www.refpub.com
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