Stephani Stephenson on fri 7 jun 02
Raphael, and all:
I'll only speak for myself here:
self promotion exists, it is a fact of life...some do it more than
others. Some do it better than others. Some are subtle, some are banal.
Some are softsell, some are in your face. Some are so gracious that they
need not do it, but the quality of work and recommendation by others
works in their favor. Hurrah for THOSE rare souls!
there are many levels and many 'styles' when it comes to self promotion.
when facing economic survival as an artist, you will almost surely
face the question yourself and it is understood that almost all of us
do it.. to the degree we choose.
How far? what is true to me? when is it too much? too little? what are
the trade offs?
For example, the first time you write a show statement, a bio, apply
for a position, try to get into a gallery,
try to get a public art commission, try to sell your work, you are faced
with a question? how DO I present myself?
promote my work without sounding like an egomaniac OR at the other end,
an insecure, self critical
humble mouse? So we do it and we all know we do it. Some take it
further , yet I know they ,too, are going about their business in the
way they must. The CM Jepson ads, for example. This is someone who
approaches it differently than I do, but I know he also must make a
living, so in my own artist way I understand that. We all know we all
gotta swim. I also understand that often an individual is 'handled ' by
a gallery or rep (more often in other media.).. and the artist
promotion rests with them. I imagine some artists squirm and others are
grateful.
In this case, none of our business what the personal relationship was,
but there are a thousand more tasteful ways to 'promote' yourself by
association upon the death of a more famous associate. One is by being
respectful and sensitive to the situation. And in celebration of that
association, even in hopes of linking your name one more time,, a
generosity of spirit might certainly be more appropriate and certainly
more well received. Or, the cynic says... the 'appearance ' of respect
and generosity of spirit..(.shudder)
I cringe as I say this as I realize what I am saying could also be
interpreted as "hide your selfish motives with window dressing" .
Any two bit publicity coach could tell you that. I'm not suggesting it,
just facing it.
That Is what advertising campaigns have taught us, is it not.? it is the
appearance that counts?( and I am saying this ruefully )
So , in a way I am not sure I would have pulled the ad, If I were at
CM... maybe they did us a favor...revealing something that IS raw and
real in our world. And it has given us a very good example of where
'too far' is.
And by seeing where 'too far' is we do reflect on ourselves as well.
But all the reasoning in the world still will not undo my first , and
real ,reaction. It WAS sooooo bad!
sincerely
Stephani Stephenson
Vince Pitelka on wed 10 dec 03
Taylor said:
"Then it's not the hair?"
Well, Taylor, it certainly helps, and you should have seen how much I had
when I was a studio potter in California. The hair on my head was shorter
(no pony tail) but I had a huge full beard. I looked like an extra from
"Braveheart." My sales were good, so who knows.
- Vince
Vince Pitelka
Appalachian Center for Craft
Tennessee Technological University
1560 Craft Center Drive, Smithville TN 37166
Home - vpitelka@dtccom.net
615/597-5376
Office - wpitelka@tntech.edu
615/597-6801 x111, FAX 615/597-6803
http://iweb.tntech.edu/wpitelka/
http://www.tntech.edu/craftcenter/
mel jacobson on wed 10 dec 03
is not a bad thing.
some think it means arrogance, chest pounding.
not at all.
it means simple advertising of your product. or self.
educational programs about craft.
mailings. simple things. good service to neighbors.
empty bowls...but, high end giving, or give that
best pot to a silent auction. with a card promo of your
studio.
i remember clearly my friend dale eldred (scultpor) had an 8 page story in
life magazine. he said to me....`mel, i won't get one commission
from this article...it is too big. it will scare people away from me.`
he was correct.
a small article ran in an airline flight magazine and he got 5 commissions.
i notice that dock 6 is starting an email notice board for their
customers.
i think i will do the same. start gathering customers email address`
and create a list. i keep everyone's name i meet. i ask them if they
want to be included. bingo. a new name.
i am not shy about this. if you are, well blame yourself when
people do not want to buy your stuff. most folks are flattered
that i want them to come to my house and buy pots. i never
understood that, but it is a fact.
like david, i sometimes send a letter or card even when
i am not having a show...sort of a reminder, greeting. it works.
dock 6 sends out two mailings for their big shows...one just a few
days ahead. they double their attendance.
kerrie went to the home show and just passed out cards with a
discount for the first visit to their studio. wham, hundreds of people
showed up. they more than covered the cost of the home show
and the discount...and a few hundred new names. it works.
send a notice to your local paper about a month ahead of the show. get
in the sunday art notices. it works. about once every 5 years i
send a notice to all the local radio and tv stations. i heard on the
flagship station, the morning of my show...`mel jacobson, minnetonka
potter is having is annual holiday sale today`. wham, that was
it...an 8 second spot on wcco, a thousand dollar spot...free.
i don't do the same things every time. i vary my promo work
a great deal. the media people catch on real fast if you over work
them. and, it is a crap shoot with the big media, but now and then
they are looking for a public service spot, and now and then, it
is me.
i laugh, all the way to the bank.
selling is selling yourself when you are a working crafts person.
how else is it going to happen?
my writing for the magazines does not bring me customers.
it gives one a reputation among potters, but my buying customers
do not give a `rat's ass`. same for art shows..they do not care.
they want pots, something of value to buy. they will make
the decisions, not my last piece in a gallery or museum.
make that 50 mile circle, work it, simple promo it, educate it.
and, as i have said a hundred times.
`YOU WILL NOT HAVE A SALES PROBLEM, YOU WILL HAVE A PRODUCTION
PROBLEM.`
From:
Minnetonka, Minnesota, U.S.A.
web site: my.pclink.com/~melpots
or try: http://www.pclink.com/melpots
new/ http://www.rid-a-tick.com
Gordon Ward on wed 10 dec 03
Mel,
Thanks for the reminder. This is stuff many of us know, but need a
little nudge now and then (even after 25 yrs). Be creative with clay, be
creative with marketing. There are some good ideas here. I'm saving
this one.
Gordon
Vince Pitelka on wed 10 dec 03
I did not cut-and-paste any of Mel's post, because I agree with all of it.
He is rigtht-on. Unless you choose the high-production wholesale route, or
unless your work is proven in the high-end gallery market, the most
important thing you can do is cultivate and maintain a local market. I just
received a great little card from my friend Michael McDowell in northwest
Washington State. It simply mentions that his work will be available at a
holiday show in Bellingham, and invites people to come to his
home/farm/studio to see his work and his new kiln. It is just an
accessible, humane little card. If I were in his area, and if I were
shopping, I would seek out his work.
Joe Benion sends out a newsletter several times a year informing his
customers of all the lastest developments in his studio and his family. Not
everyone wants to get that personal, but I think it can work in your benefit
in the right market. If you live in a rural area, then you must become part
of the community. David Hendley has done that in many ways in his region,
and I expect that most of his success is due to his knack for developing and
maintaining a broad local customer base.
Perhaps the most important thing is that as a craftsperson offering your
wares for sale, your motives are inevitably transparent. If you resort to
shady marketing techniques to hawk your wares, people will know. If you
reach out to the community as an honest, genuine individual, revealing who
you are and your love for clay, they will respond with friendship and
patronage.
Oh yea, and when you have a studio sale, feed them well. If they eat, they
will buy.
Best wishes -
- Vince
Vince Pitelka
Appalachian Center for Craft
Tennessee Technological University
1560 Craft Center Drive, Smithville TN 37166
Home - vpitelka@dtccom.net
615/597-5376
Office - wpitelka@tntech.edu
615/597-6801 x111, FAX 615/597-6803
http://iweb.tntech.edu/wpitelka/
http://www.tntech.edu/craftcenter/
Hendrix, Taylor J on wed 10 dec 03
Vince,
Then it's not the hair?
Taylor, in Waco
p.s. You should see David's beard--bushy.
-----Original Message-----
From: Clayart [mailto:CLAYART@LSV.CERAMICS.ORG] On Behalf Of Vince
Pitelka
Sent: Wednesday, December 10, 2003 7:15 PM
To: CLAYART@LSV.CERAMICS.ORG
Subject: Re: self promotion
... If you
reach out to the community as an honest, genuine individual, revealing
who
you are and your love for clay, they will respond with friendship and
patronage.
Oh yea, and when you have a studio sale, feed them well. If they eat,
they
will buy.
Richard Aerni on wed 10 dec 03
On Wed, 10 Dec 2003 19:15:13 -0600, Vince Pitelka
wrote:
>I did not cut-and-paste any of Mel's post, because I agree with all of it.
>He is rigtht-on.
>Oh yea, and when you have a studio sale, feed them well. If they eat, they
>will buy.
>Best wishes -
>- Vince
Vince,
I cut away most of yours, which I agreed with 100%, but left your last
sentence, which I disagree with...
I used to spend a lot of time baking and otherwise preparing victuals for
my studio sales. I always figured that my ideal sale would involve a
leisurely sampling of wares and food and drink, interspersed with wonderful
conversations with my patrons. Wrong! For the first few years, until I
got smart, I was always left with all the food and none of the pots... Now
I spend more time making more and better pots, figuring out the proper
price point, and making sure I've got enough staff and packing materials on
hand to expedite sales. People hate standing in line for lengthy periods,
and no one ever went to the food area for fear of losing the pot they
hadn't discovered yet. I realize this is a nice situation to be in, but
the sales got a lot easier when I didn't have to worry about the food
anymore.
Now, when I have my first open house in the new studio, I will have food
and drink on hand. Perhaps with the new location, new patterns will
emerge. I do actually like to spend time conversing with my customers.
Best,
Richard Aerni
Rochester, NY
mudslingers@ATT.NET on thu 11 dec 03
mel wrote:
>it means simple advertising of your product. or self.
>educational programs about craft.
>mailings. simple things.
i had sent the following suggestion to clay times for the slurry bucket a few
months ago -- but it has not been used yet (i'd really like one of their t-
shirts!). it seems appropriate to post it here with the current discussion.
so here is my suggestion for helping claybuds promote themselves:
Here is an effective way to grow your mailing list:
At your next art/craft fair, have a raffle.
I make up a sign that says something like
"Win a FREE GIFT from Mudslingers Pottery
Enter your name/address/email
Drawing to be held [date]"
(which is always the day after the show).
I also note last year's winner if I've done the same show before.
I have a pen (on a string of course!) and
address sheets they can fill out and a pot to put them in.
Since some people are uncomfortable giving out info,
I also inform them of how I will use
the information (example below).
The winner is always thrilled to find out they've
won and really get a kick out of recieving their gift
(candle holder, mug, small vase, whatever!) in the mail.
And I have a very healthy mailing list!
------------------------------------------------------------
| Name _______________________________________ |
| Address ____________________________________ |
| ____________________________________________ |
| Email (or phone) ___________________________ |
| I will use this info ONCE a year to invite you to the |
| annual art show and sale in my home in November. |
------------------------------------------------------------
good luck!
lauren
--
Mudslingers Pottery, Lauren Bellero
http://mudslingers.home.att.net
39 Leroy Place, Red Bank, NJ 07701
732.747.4853
L. P. Skeen on thu 11 dec 03
The problem with this method is that these folks are not buyers; they're
wanting something for nothing, and you end up sending out $$ on postage and
printing cards for people who aren't necessarily interested in anything they
have to pay for. :(
I have my database in Access, which automatically date stamps entries. I
have ditched anyone I haven't heard from in 3 years, and send cards to
everyone else (over 200 now).
L
L
----- Original Message -----
From:
> Here is an effective way to grow your mailing list:
> At your next art/craft fair, have a raffle.
> I make up a sign that says something like
> "Win a FREE GIFT from Mudslingers Pottery
> Enter your name/address/email
> Drawing to be held [date]"
> (which is always the day after the show).
> I also note last year's winner if I've done the same show before.
> I have a pen (on a string of course!) and
> address sheets they can fill out and a pot to put them in.
> Since some people are uncomfortable giving out info,
> I also inform them of how I will use
> the information (example below).
> The winner is always thrilled to find out they've
> won and really get a kick out of recieving their gift
> (candle holder, mug, small vase, whatever!) in the mail.
> And I have a very healthy mailing list!
Michael Wendt on sat 13 dec 03
Be sure to add to your list of self promotion ideas the printing of contact
information on the bottom of each piece of work. I sell thousands of pots a
year and each has my name and phone number on it, and I plan to add my email
and web site address next.
I get more orders from the bottoms of coffee cups than from all other
advertising methods combined plus they come from all over the country and
even Europe.
If people like the cup, they want to buy some for their friends so it
actually turns into a kind of pyramid, growing a little more each year,
reducing dependence on wholesale and shows.
I did not attend a single show in 2003! Whew!
Happy Holidays to all,
Regards,
Michael Wendt
Wendt Pottery
2729 Clearwater Ave
Lewiston, ID 83501
wendtpot@lewiston.com
www.wendtpottery.com
mel jacobson on sat 30 oct 04
it is often looked at as a dirty word.
he is such a `self promoter`.
turn that around.
say this. `if i don't let folks know about my pottery, who will?`
think once in awhile, `i have a business to run, who pays the bills?`
you do. i have art and craft stuff to sell, who does it for me? i do.
i think every day of ways to get the word about ridatick.
in fact i am paying big bucks to get the word out...why not my art
work?
it is like the movie starlet that sits on a stool in
a drug store, waiting to be discovered. it happened once.
not again. now you need serious pictures/resume`and a damn good agent.
i just sent out press releases to twenty newspapers and tv stations in the
minnesota area. `Minnesota Potter works on Ancient Chinese Glazes`.
remember, my christmas sale is just around the corner. and, joe and
me are interested in some basic publicity on this project. we are going
to sell these pots to pottery collectors. he will do the same in l.a.
i know, some out there will say...`shameless self promotion`.
and you know what? i don't give a damn.
i say. who else is going to let the collectors know it is available?
i am.
joe is.
we don't have an agent. most quality japanese potters do. someone
to get the word out. we also sent info to the major art centers. curators.
it will peak their interest for sure.
same for your holiday show. send press releases, let folks know you
exist. i don't send just to the big papers, all the small ones too.
they are looking for copy, anything except school board notes. and,
often it is the local, tiny paper that gets the best word out.
not that many local neighbors read the art section of the minneapolis
paper...in fact i would do better on the sports page.
anyway, as i was driving to the post office, i thought....`how many
clayarters would think...`shamless self promotion``?
and then i thought, and their work will be lined up on
the walls of their studio for ten more years.
waiting to be discovered.
mel
and, if you write a manuscript, take pictures and send it to
a magazine, it may get published. hmmmm, shameless self
promotion...or good business sense? it is up to you.
and, if this post wakes up just one potter, gets them thinking,
i have done my job.
From:
Minnetonka, Minnesota, U.S.A.
web site: my.pclink.com/~melpots
or try: http://www.pclink.com/melpots
new/ http://www.rid-a-tick.com
Millie Carpenter on sat 30 oct 04
this thread has been very interesting. one of the things that I really
do not like to do is to approach galleries. and I just cannot do all
the paperwork that is involved in wholesaling. In another part of my
life, I deal in real estate. this business means that I have had
to get a property manager to deal with a lot of the day to day work in
keeping my property in good repair. I have an accountant, and a lawyer
on yearly retainers. My partner and I hope within the year to be able
to afford a full time clerical worker. originally all I could think of
was that I was going to loose money by paying someone else to do the
work that we had been doing. But by paying others to do these things.
we have had more time to work on acquiring properties and have more
than made up the cost of these professionals. which brings me to this
point.
in a conversation with others at a workshop recently, we were talking
about self promotion. One of the things, that came up was the
possibility of using an agent, and having this person handle getting
you into shows, galleries, setting up a workshop circuit, doing
publicity, all of those things that so many of us are perhaps not
comfortable with doing or just don't have the ability to handle at all.
And with this came the problem that an agent takes at least 10 % off
the top, and then the gallery wants 40 or 50 % off the top, so how do
you make a living off of 40% of your selling price? and would you
free up enough time to make enough work pay for it and then some.
and of course the example of Dale Chihuly with his ability to focus the
spotlight on himself come to mind. so I wonder, what can we, Clayart,
do as a group to focus interest in our craft so that get the interest
and willingness of the general public to pay those astronomical sums
that the glass people do? Can clayart or the Potters Council start a
campaign to help us be seen as a commodity to have?
or is it that there are so many of us who are not totally dependent on
the money that our pots bring that we are keeping our own prices low
because we don't feel that we are professionals? it had been a
struggle for me to understand and accept that my pots deserve "full
time prices" even if I am not a full time potter.
respectfully going back in my corner and sitting quietly for another
year.
Millie in Md where it is sort of fall, the leaves are nice.
(especially since I don't rake them) but I do miss the smell of burning
leaves from my childhood. And I do not understand how the state of Md.
has its state fair in early Aug. and then the county fairs in Sept. in
NC, the fairs really did follow the agricultural season, with the
county fairs starting in late September, going through October, then
culminating with the Big State Fair in the first week of November where
all the county fair winners competed for best in the state. for me it
is not really fair season unless there is a slight nip in the air.
Donna Nicosia on sat 30 oct 04
Not being business oriented, I have come to the conclusion that I have
to get my work out there and get my name known. I love meeting and
talking with people almost as much as I love working with clay. So I
guess it's a good combination for me. I have to admit it really didn't
click with me until people were coming up to me and already knew my
work, just not me. When I painted I always felt that my work could talk
for me and I could just stay in the background but it's not working out
like that with the clay. I am learning little by little about the
business aspect of it and I guess it's just a matter of being
resourceful. In the meantime, I am enjoying working with the clay and in
the end that is what is most important to me. Might sound somewhat
idealistic but that's me.
-----Original Message-----
From: Clayart [mailto:CLAYART@LSV.CERAMICS.ORG] On Behalf Of Paul Lewing
Sent: Saturday, October 30, 2004 9:06 PM
To: CLAYART@LSV.CERAMICS.ORG
Subject: Re: self promotion
on 10/30/04 5:47 AM, mel jacobson at melpots@PCLINK.COM wrote:
> anyway, as i was driving to the post office, i thought....`how many
> clayarters would think...`shamless self promotion``?
> and then i thought, and their work will be lined up on
> the walls of their studio for ten more years.
> waiting to be discovered.
Exactly, Mel. I often tell people in my workshops that if you're going
to
make a living making art, and being self-employed, you have to remember
that
you're running a company. No artist has any trouble thinking of himself
as
the Design Department of his company, nor of thinking of himself as the
Production Staff. He might not like it, but he has no trouble being the
Janitorial Staff and the Accounting Department. You just need to think
of
yourself as the Sales & Marketing Staff sometimes. If you were General
Motors and your Sales Department wasn't doing their job, you'd fire
them,
right? So what's different just because all those jobs are done by one
person? Remember "A potter is......"?
Remember, there's more to life than making art. There's also selling
art.
Paul Lewing, Seattle
________________________________________________________________________
______
Send postings to clayart@lsv.ceramics.org
You may look at the archives for the list or change your subscription
settings from http://www.ceramics.org/clayart/
Moderator of the list is Mel Jacobson who may be reached at
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Donna Nicosia on sat 30 oct 04
I agree, although you don't have to spend big bucks. A very big avenue
is to network, you would be surprised who knows who. Donna
-----Original Message-----
From: Clayart [mailto:CLAYART@LSV.CERAMICS.ORG] On Behalf Of mel
jacobson
Sent: Saturday, October 30, 2004 9:48 AM
To: CLAYART@LSV.CERAMICS.ORG
Subject: self promotion
it is often looked at as a dirty word.
he is such a `self promoter`.
turn that around.
say this. `if i don't let folks know about my pottery, who will?`
think once in awhile, `i have a business to run, who pays the bills?`
you do. i have art and craft stuff to sell, who does it for me? i do.
i think every day of ways to get the word about ridatick.
in fact i am paying big bucks to get the word out...why not my art
work?
it is like the movie starlet that sits on a stool in
a drug store, waiting to be discovered. it happened once.
not again. now you need serious pictures/resume`and a damn good agent.
i just sent out press releases to twenty newspapers and tv stations in
the
minnesota area. `Minnesota Potter works on Ancient Chinese Glazes`.
remember, my christmas sale is just around the corner. and, joe and
me are interested in some basic publicity on this project. we are going
to sell these pots to pottery collectors. he will do the same in l.a.
i know, some out there will say...`shameless self promotion`.
and you know what? i don't give a damn.
i say. who else is going to let the collectors know it is available?
i am.
joe is.
we don't have an agent. most quality japanese potters do. someone
to get the word out. we also sent info to the major art centers.
curators.
it will peak their interest for sure.
same for your holiday show. send press releases, let folks know you
exist. i don't send just to the big papers, all the small ones too.
they are looking for copy, anything except school board notes. and,
often it is the local, tiny paper that gets the best word out.
not that many local neighbors read the art section of the minneapolis
paper...in fact i would do better on the sports page.
anyway, as i was driving to the post office, i thought....`how many
clayarters would think...`shamless self promotion``?
and then i thought, and their work will be lined up on
the walls of their studio for ten more years.
waiting to be discovered.
mel
and, if you write a manuscript, take pictures and send it to
a magazine, it may get published. hmmmm, shameless self
promotion...or good business sense? it is up to you.
and, if this post wakes up just one potter, gets them thinking,
i have done my job.
From:
Minnetonka, Minnesota, U.S.A.
web site: my.pclink.com/~melpots
or try: http://www.pclink.com/melpots
new/ http://www.rid-a-tick.com
________________________________________________________________________
______
Send postings to clayart@lsv.ceramics.org
You may look at the archives for the list or change your subscription
settings from http://www.ceramics.org/clayart/
Moderator of the list is Mel Jacobson who may be reached at
melpots@pclink.com.
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Paul Lewing on sat 30 oct 04
on 10/30/04 5:47 AM, mel jacobson at melpots@PCLINK.COM wrote:
> anyway, as i was driving to the post office, i thought....`how many
> clayarters would think...`shamless self promotion``?
> and then i thought, and their work will be lined up on
> the walls of their studio for ten more years.
> waiting to be discovered.
Exactly, Mel. I often tell people in my workshops that if you're going to
make a living making art, and being self-employed, you have to remember that
you're running a company. No artist has any trouble thinking of himself as
the Design Department of his company, nor of thinking of himself as the
Production Staff. He might not like it, but he has no trouble being the
Janitorial Staff and the Accounting Department. You just need to think of
yourself as the Sales & Marketing Staff sometimes. If you were General
Motors and your Sales Department wasn't doing their job, you'd fire them,
right? So what's different just because all those jobs are done by one
person? Remember "A potter is......"?
Remember, there's more to life than making art. There's also selling art.
Paul Lewing, Seattle
Bonnie Staffel on sun 31 oct 04
Hey, Mel,couldn't agree with you more. I find this effort to be lacking in
many of my potter friends. When I had an article written about my work in a
national magazine, I took it to the local small town newspaper. The editor
was new and didn't know of my past history in our town. He did not exhibit
much interest which made it a little embarrassing. However, I left a copy
of the magazine with him and I guess he did his homework. Pretty soon the
paper sent out a photographer and interviewer. Voila! A nice spread for a
local "celebrity."
Way back when we arrived in Charlevoix and set up shop, we didn't use press
releases, but because we were an oddity, we were fortunate to have a lot of
press notice and photos. I talked about my hopes that our town and area
would become an "artist colony" to draw tourists as well as summer people.
I also talked to other artists at art fairs to encourage them to relocate to
this beautiful place. It worked. One by one they moved here and enjoyed
the great economy of the 80's and 90's. We are now the old fogies in town
but there are new artists arriving to take our place. Art Centers have
sprung up with great support of the people. Makes me proud to be a part of
this growth.
For my 80th birthday I was given a gift of a fund by my many friends to be
established in my name to give financial assistance to an aspiring artist
from our county. It is getting close to the third anniversary of that gift
so I am blatantly sending out the message, if anyone would like to donate to
the fund, tax deductible, to the Charlevoix County Community Foundation, 507
Water Street, East Jordan, MI 49727 with my name on the Memo line so that it
goes to my fund, I would thoroughly appreciate it. In these difficult
times, we do have to think of the future of promoting art in communities all
over the country.
Warm regards,
Bonnie Staffel
http://webpages.charter.net/bstaffel
http://www.vasefinder.com/
Potters Council member
Harry Peery on sun 31 oct 04
" it is often looked at as a dirty word.
he is such a `self promoter`".
Hi all,
I'm seeing this list as something really special, for old and new alike.
Clay is something I really love doing and can't picture myself doing
anything else. My problem is this; I feel I have a long way to go (and I
do!) before I should try to sell. At what point does one start to 'market
themselves'? My husband, bless his heart, is ready to 'take the show on the
road' but I feel I need some more time before I feel comfortable tooting my
own horn. I'm pretty sure this is common among the art community as most
artists are their own harshest judge.
Mel, you're one of my heroes!
Thanks,
Sue
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