primalmommy on fri 24 jan 03
A friend asked casually if I'd put a few pots in a glass case one of the
administration buildings in February. Sure, I said.
So it turns out it's a WALL of glass cases, and she wants my mailing
list for a reception, and a press release for the local papers. Yikes! I
can scratch up enough pots, with a little luck, but I don't have a clue
about press releases. Do I send a paragraph? Resume and artist
statement? Or one of those things where I pretend to quote myself?
Anybody who has done this before, please advise!
I'm off to glaze and fire some neglected projects...
Yours, Kelly in Ohio (getting up the nerve to go out in the cold for
another sled full of firewood. Around here the mosquitoes bred with
bumble bees so they have a stinger on both ends, and a fur coat so they
can survive the winter.)
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Lily Krakowski on sat 25 jan 03
A press release= a newsstory that is written by the PR person.
Generally it is headed by PRESS RELEASE: FOR IMMEDIATE RELEASE or you can
put a date: for release Feb 1 2003.You also add : CONTACT X. This is not
the number mentionned below for the show itself, the gallery, but the person
who is acting as PR person. You would be the one they contact if they want
more info, or if they want to send someone....
Then you write essentialy a newstory which is, as they say, a triangle with
the important news at the tippy top and the filler below. This is
because(no idea if they still do that) when they makeup a page, they cut the
columns from the bottom; or why one writes x lines to the vertical inch.
Ok.Who/what/where/when
"Midge Luckyone's new show opens at Fabulous Stuff with a reception at 7:00
at the gallery 999 Brimstone Lane ... This exhibit consists of used long
johns carefully mended, washed and starched, frozen on a clotheline and
epoxied into permanence. Ms Luckyone is a local whatever whose wonderful
work is known on several planets. The Uranus Express said....
You then dribble on with other stuff. Midge is a student of Clem Superman,
a professor of aesthetics at Pinprick U in FunnyPlace... You have the least
important info last. It is NOT cool nowadays to add tht Midge is married to
a millinaire, or in fact ANYTHING about her private life unless it applies
to the exhibit (photo exhibit of her own and other children, medical
drawings of this or that organ garnered by her partner the pathologist.)
YOU HAVE TO CATCH ATTENTION AS QUICKLY AS POSSIBLE AND GIVE THEM ALL INFO UP
FRONT. You also must be sure to include a phone number for the gallery.
I suggest that you do several of these, just for fun, before getting down to
business. Although I have done a number I rewrote this one a couple of
times just now to make it readable and get it in proper order.
You didn't have enough to keep you busy, now did you Kelly? I suggest you
bake cookies for the reception too, and repaint the walls, and tile the
floor.....
primalmommy writes:
> A friend asked casually if I'd put a few pots in a glass case one of the
> administration buildings in February. Sure, I said.
>
> So it turns out it's a WALL of glass cases, and she wants my mailing
> list for a reception, and a press release for the local papers. Yikes! I
> can scratch up enough pots, with a little luck, but I don't have a clue
> about press releases. Do I send a paragraph? Resume and artist
> statement? Or one of those things where I pretend to quote myself?
>
> Anybody who has done this before, please advise!
>
> I'm off to glaze and fire some neglected projects...
>
> Yours, Kelly in Ohio (getting up the nerve to go out in the cold for
> another sled full of firewood. Around here the mosquitoes bred with
> bumble bees so they have a stinger on both ends, and a fur coat so they
> can survive the winter.)
>
> _______________________________________________________________
> Sign up for FREE iVillage newsletters .
> From health and pregnancy to shopping and relationships, iVillage
> has the scoop on what matters most to you.
>
> ______________________________________________________________________________
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Lili Krakowski
P.O. Box #1
Constableville, N.Y.
(315) 942-5916/ 397-2389
Be of good courage....
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