L. C. Rankin's Amazing Clayworks on sun 13 apr 03
We presented a lecture at NCECA this year entitled "Selling for What =
You're Worth!". The room was set up for 600 and it ended up overflowing =
with people sitting on the floor and standing along the sides. We think =
that this is because there is not enough business information out there =
for potters. =20
We are developing a seminar to teach business skills to craftspeople =
that we will present throughout North America. In an effort to provide =
the most relevant information at the seminars, could you please tell us =
what your most pressing issues are in running your pottery business.
Our initial thoughts for topics include: Marketing your craft, setting =
up a simple bookeeping system, the ins and outs of wholesale, maximizing =
craft show sales, pricing your work, wholesale vs. consignment ... and =
the list goes on. =20
Please let us know what you need.
Lisa Rankin and Michael Lutzmann
info@amazingclayworks.on.ca
stacey ballard on sun 13 apr 03
Thanks for asking....I think this is such an important issue. My number one concern is marketing....I sell my work to Interior Design Galleries and Interior Designers....even though I have been in retail sales for 18 plus years...it's a whole different thing when your selling your own work....please let me know of any lectures in CA. on the business side of art.Thank You,Stacey Ballardwww.basicelements.biz
"L. C. Rankin's Amazing Clayworks" wrote:We presented a lecture at NCECA this year entitled "Selling for What You're Worth!". The room was set up for 600 and it ended up overflowing with people sitting on the floor and standing along the sides. We think that this is because there is not enough business information out there for potters.
We are developing a seminar to teach business skills to craftspeople that we will present throughout North America. In an effort to provide the most relevant information at the seminars, could you please tell us what your most pressing issues are in running your pottery business.
Our initial thoughts for topics include: Marketing your craft, setting up a simple bookeeping system, the ins and outs of wholesale, maximizing craft show sales, pricing your work, wholesale vs. consignment ... and the list goes on.
Please let us know what you need.
Lisa Rankin and Michael Lutzmann
info@amazingclayworks.on.ca
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ccpottery@BELLSOUTH.NET on mon 14 apr 03
Before you begin putting in the time and effort to start seminars on the business of craft
you should be aware that there is already an excellent service in place.
It is called the Art Business Institute and they run three day seminars which cover all of
the topics you addressed with first rate speakers in all these areas. They already offer
life changing week-ends.
Go check them out at : www.artsbusinessinstitute.org
Another incredible free resource on the web is the site of J. Iverson who offers free
advice in all the basic areas of marketing and sales.
Go take a look at : www.jiverson.com
Another inexpensive resource is The Crafts Report Magazine and their free web forum
discussion group. You will find a polite, informative group of selling artists who are
extremely helpful with real life answers to your questions. Just go to the magazine's web
site and click on 'forum'.
And, of course (blush) you could always read my 'Down to Business' column in Pottery
Making Illustrated. If you have any business questions just e-mail me and I will either
answer or refer you to someone more informed.
Chris Campbell - in North Carolina - just thrilled that a left-handed Canadian won the
Masters !!!
Lisa Rankin on mon 14 apr 03
We are aware of the many terrific resources available on this subject. With
over 130,000 registered craftspeople in the US and another 20 - 30,000 in
Canada, there are too few such resources. We are certain that there is room
for us!
I have often been asked why one would take a seminar such as ours when all
of the information is out there already. The fact is that we search out
that information and distill months and years of research and experience
into a 3 hour, 6 hour or weekend seminar (depending on the range of topics).
It is a much more effecient way for a craftsperson to learn business skills.
Thank you for the input.
Michael Lutzmann (I'm a left-handed Canadian too and working on my swing)
----- Original Message -----
From:
To:
Sent: Monday, April 14, 2003 10:04 AM
Subject: Re: What are your business issues?
> Before you begin putting in the time and effort to start seminars on the
business of craft
> you should be aware that there is already an excellent service in place.
>
> It is called the Art Business Institute and they run three day seminars
which cover all of
> the topics you addressed with first rate speakers in all these areas. They
already offer
> life changing week-ends.
>
> Go check them out at : www.artsbusinessinstitute.org
>
> Another incredible free resource on the web is the site of J. Iverson who
offers free
> advice in all the basic areas of marketing and sales.
>
> Go take a look at : www.jiverson.com
>
> Another inexpensive resource is The Crafts Report Magazine and their free
web forum
> discussion group. You will find a polite, informative group of selling
artists who are
> extremely helpful with real life answers to your questions. Just go to the
magazine's web
> site and click on 'forum'.
>
> And, of course (blush) you could always read my 'Down to Business' column
in Pottery
> Making Illustrated. If you have any business questions just e-mail me and
I will either
> answer or refer you to someone more informed.
>
> Chris Campbell - in North Carolina - just thrilled that a left-handed
Canadian won the
> Masters !!!
>
>
____________________________________________________________________________
__
> Send postings to clayart@lsv.ceramics.org
>
> You may look at the archives for the list or change your subscription
> settings from http://www.ceramics.org/clayart/
>
> Moderator of the list is Mel Jacobson who may be reached at
melpots@pclink.com.
>
>
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