Mert & Holly Kilpatrick on thu 31 jul 03
The first chapter of Henry Varnum Poor's Book of Pottery is "From Mud into
Immortality."
I agree with Kelly, none of the slogans really seemed to hit the spot for
me. Maybe because there are so many various types of claywork - many of the
slogans seemed geared to one type, such as functional.
It's a very difficult challenge to envision coming up with one unified
approach to marketing clay in general, the generic appreciation of clay
work, which would benefit all flavors and varieties of clay
artisans/artists. That could be a good mission for the Potter's Council, in
the US at least.
Holly
E. Bangor, PA
Bob Nicholson on fri 1 aug 03
>I agree with Kelly, none of the slogans really seemed to hit the spot for
>me. Maybe because there are so many various types of claywork - many of the
>slogans seemed geared to one type, such as functional.
Holly,
I agree that it's tough to sum up everything we want to say about clay in
one slogan.
A promotional campaign often uses a central image or catch phrase to
carry several different messages. To understand what I mean, look at the
familiar "got milk" campaign.
As Wendy has pointed out, the humorous TV commercials associate milk
with cookies and other "comfort foods," reminding us that milk has
been part of our lives since we were kids.
On the other hand, the magazine ads featuring celebrities with milk
moustaches send the message that milk is "fun" and "cool."
Yet both messages are tied together by the common slogan, "got
milk," which says, "this is something you don't want to be without!"
If you look at the poll I've posted, the first question lists several different
"themes" that may be important to the public, and that we may want to
focus on.
The second question lists the specific slogans suggested by the ClayArt
community, which could be used a unifying (and hopefully memorable)
tag line.
The third suggests a few ways the themes and messages could be
communicated.
Does that make sense?
- Bob
Reminder for those who haven't taken the poll. The address is
http://www.artchain.com/polls/gotclay.html
I've passed this along to several other lists, and to the roughly 60
guilds on my mailing list, to get broader involvement from the
ceramics community. Although with over 3000 members, ClayArt
is probably the biggest community in the ceramics world!
I plan on keeping the poll up through August 22, and then
summarizing the results here.
William Delander on mon 4 aug 03
>Also, Jeff, you talked about an organization in your email -- I would
>suggest again that we have an appropriate organization in the US, the
>Potter's Council, which is affiliated with the primary ceramics trade
>organization in the US, ACerS.
What is Potters Council? I saw the poll of marketing slogans
advertised on ceramicstoday.com and I think it's a great idea
for people to work together to promote ceramics.
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Mert & Holly Kilpatrick on mon 4 aug 03
For those who aren't familiar with it, the Potter's Council is a relatively
new organization branch of the American Ceramic Society dedicated to
supporting studio potters. Check it out. Who knows what it may become over
the years.
http://www.potterscouncil.org/
Holly
----- Original Message -----
From: "William Delander"
Sent: Monday, August 04, 2003 11:35 AM
> What is Potters Council? I saw the poll of marketing slogans
> advertised on ceramicstoday.com and I think it's a great idea
> for people to work together to promote ceramics.
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