mel jacobson on fri 8 aug 03
just had a very interesting experience yesterday.
just up the alley of what i have been talking
about.
a customer showed up.
she wanted four wedding gifts.
she was in the studio for about an hour.
when i came out and joined her....she
have 19 pots lined up.
all about 30 bucks..average.
she took them all.
full variety.
she said, ` i will store most of these for future
gifts. that last batch i bought from you i wound
up keeping all but two.`
nice customer.
she does not like malls.
mel
From:
Minnetonka, Minnesota, U.S.A.
web site: my.pclink.com/~melpots
or try: http://www.pclink.com/melpots
new/ http://www.TICK-ATTACK.COM
Janet Kaiser on sat 9 aug 03
There you go! Papa Jacobson has the proof of the pudding! Would
that customer have thought of the MJ Pot as the important gift
option, let alone made the effort to drive over to Mel's, if
there were just a scattering of dusty, ill-assorted odds and sods
laying around?
To acquire loyal customers, you have to give them very good to
excellent "service" and that primarily includes a choice of
quality pots (price tag unimportant) to reward them for even
crossing the road to look. All the friendly chat, comfortable,
clean surroundings, refreshments, fancy packing, etc. etc. are
for nought without a convincing product.
Yes, peddling pots is an art (however you do it) but without the
very best, consistent pots there is going to be no loyal customer
base. Simple common sense.
Sincerely
Janet Kaiser
*** IN REPLY TO THE FOLLOWING MAIL:
>a customer showed up.
>she wanted four wedding gifts.
>she was in the studio for about an hour.
>when i came out and joined her....she
>have 19 pots lined up.
>all about 30 bucks..average.
>she took them all.
>full variety.
*** THE MAIL FROM mel jacobson ENDS HERE ***
*** top of page reply was sent by Janet Kaiser ***
The Chapel of Art - Capel Celfyddyd
8 Marine Crescent - Criccieth LL52 0EA
Wales - UK - http://www.the-coa.org.uk
Tel: (++44) 01766-523570
Home of The International Potters=92 Path
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