search  current discussion  categories  business - sales & marketing 

selling at first show

updated thu 14 aug 03

 

BeardiePaw on sun 10 aug 03


I've been watching the posts on marketing avidly. I did my first show in
july, I've been invited to a couple more shows, small ones, (Got one
humongous order for a set of dinnerware complete with serving pieces and
goblets. That thrilled me to no end. ) I tried different approaches, talked
to people entering my booth, or just welcoming them and inviting them to
pick up and touch the pieces to just sitting outside and listening to them.
I'm kind of confused though, I heard comments like "beautiful stuff, huh?"
to "but it's so pricey" to "Boy, these are great prices" I only came back
only about 20 pieces, made my fees and expenses and a little over.( I
would have made more, but hubby came along....so much for profit, now that
is a lesson I learned fast.)
I had several people who came back, one lady three times and bought from me
each time. I think I must be doing some things right. I was the only
potter there so I couldn't even visit other booths to see their setups.
I suspect this is just like glaze testing, keep trying until you find
something you like.
I have a very basic question, though, so please forgive. I ran into one
snag. Price labeling and keeping track of sales. Again, had I been alone,
I might have had a better handle on it, but I don't know what to do. I went
to Staples and bought little white price tags that kept falling off. so I
put the price tags on top of the ware, but it didn't look right. Also when
my booth was full, it was hard to keep track of sales, does anyone have a
quick way to deal with this when you have several people at once? Peel
price tags off and save them aka yard sale, or is there a more professional
way to handle this? I would appreciate any ideas, thanks. Sherry Morrow

Cat Yassin on wed 13 aug 03


In a message dated 8/10/2003 7:09:40 PM Central Daylight Time,
beardiepaw@VOYAGER.NET writes:

> I have a very basic question, though, so please forgive. I ran into one
> snag. Price labeling and keeping track of sales. Again, had I been alone,
> I might have had a better handle on it, but I don't know what to do. I went
> to Staples and bought little white price tags that kept falling off. so I
> put the price tags on top of the ware, but it didn't look right.

Sherry, I have found that instead of labeling each individual piece with a
sticky label it looks nice to just have a placard with the prices next to the
pieces. For instance you may have a shelf of mugs or bowls so you print in
advance on card stock a little placard that says, "Bowls $...", "Mugs $...". You
don't need a fancy graphics program to do this, you can use Word or Excel even
and use a nice professional legible type. As for keeping track of your sales
you could use a carbon copy sales book for issuing receipts. Make sure everyone
gets a receipt and you have a copy of the sale in your book on your carbon
copy. And congrats on your first show!

-Cat Yassin