Bob Nicholson on sat 23 aug 03
The Ceramics Marketing Poll is now closed. Thanks to
everyone who contributed their ideas, voted in the poll,
and helped to promote the poll! The complete results are
available online at
http://www.artchain.com/polls/gotclayresults.html
The poll identified several strong themes that attract
people to pottery. The strongest is the intrinsic beauty
or artistic merit of the work. Close behind that is the
handmade nature (and uniqueness) of the work. The
functional nature of pottery is also a strong part of its
attraction. Each of these "themes" can be used as
specific marketing messages.
The strong favorite as a common slogan is "Ceramics -
Art You Can Touch." This slogan highlights the "art"
value of ceramics=8A the beauty and artistic merit that
purchasers appreciate. But the reference to touching
also brings to mind the handmade nature and functional
value of pottery. Overall, a good choice as a unifying
slogan!
There were MANY good ideas for conveying our
message and promoting ceramics. One popular idea
which we could launch with minimum effort is press
releases to local and national publications. (My own
company has a mailing list of about 350 arts
publications in the US, and my wife's ad agency has the
ability to submit press releases to thousands of
publications online.)
All of this is a good start=8A but there's a lot of work to
be done in order to launch even a grass roots
promotional campaign. We will need to draft press
releases, get various ceramics guilds and organizations
to lend their support, design promotional materials,
make press contacts, put together a schedule, etc.
If you would like to help with any of these activities,
please contact me off list. I think a small group of 5 or
six individuals can make rapid progress, and "report
back" to the larger group.
Eleanora Eden on wed 27 aug 03
I don't follow how this turned into a discussion of pizza but hey, that's=20
okay! I absolutely agree with the conclusions you reached. I have long=20
been convinced that people spend all this energy and money to get handmade=
=20
stuff into their homes made by artists they have met because that gives the=
=20
stuff meaning to them. They can get beautiful stuff every where they look=
=20
but stuff made by somebody they met and talked to, that seems to attract on=
=20
a very different level.
Eleanora
At 12:17 PM 8/23/03 -0700, you wrote:
>The Ceramics Marketing Poll is now closed. Thanks to
>everyone who contributed their ideas, voted in the poll,
>and helped to promote the poll! The complete results are
>available online at
>http://www.artchain.com/polls/gotclayresults.html
>
>The poll identified several strong themes that attract
>people to pottery. The strongest is the intrinsic beauty
>or artistic merit of the work. Close behind that is the
>handmade nature (and uniqueness) of the work. The
>functional nature of pottery is also a strong part of its
>attraction. Each of these "themes" can be used as
>specific marketing messages.
>
>The strong favorite as a common slogan is "Ceramics -
>Art You Can Touch." This slogan highlights the "art"
>value of ceramics=8A the beauty and artistic merit that
>purchasers appreciate. But the reference to touching
>also brings to mind the handmade nature and functional
>value of pottery. Overall, a good choice as a unifying
>slogan!
>
>There were MANY good ideas for conveying our
>message and promoting ceramics. One popular idea
>which we could launch with minimum effort is press
>releases to local and national publications. (My own
>company has a mailing list of about 350 arts
>publications in the US, and my wife's ad agency has the
>ability to submit press releases to thousands of
>publications online.)
>
>All of this is a good start=8A but there's a lot of work to
>be done in order to launch even a grass roots
>promotional campaign. We will need to draft press
>releases, get various ceramics guilds and organizations
>to lend their support, design promotional materials,
>make press contacts, put together a schedule, etc.
>
>If you would like to help with any of these activities,
>please contact me off list. I think a small group of 5 or
>six individuals can make rapid progress, and "report
>back" to the larger group.
>
>___________________________________________________________________________=
___
>Send postings to clayart@lsv.ceramics.org
>
>You may look at the archives for the list or change your subscription
>settings from http://www.ceramics.org/clayart/
>
>Moderator of the list is Mel Jacobson who may be reached at=20
>melpots@pclink.com.
Eleanora Eden 802 869-2003
Paradise Hill Road eeden@vermontel.net
Bellows Falls, VT 05101 www.eleanoraeden.com =20
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