URL Krueger on fri 3 jun 05
A while back I went to buy some tennis shoes; the plain old
fashioned kind made of canvas with a rubber sole. I
couldn't find any. All that are available in the stores
are sport shoes; the weird ones with warts, projections,
wrinkles and racing stripes, some even with LEDs that light
up. Appealing to 20-something's maybe, but not to this
Grandpa.
Then, yesterday as I was creeping along in commute traffic
behind a strange looking automobile I contemplated why
anybody would buy a vehicle like that. The more I studied
it the more I saw in it the same design elements that are
in the sports shoes.
By the time I got to work I had concluded that Nike is not
interested in us Grandpa's who buy a pair of shoes once a
decade or so. Their target audience is the younger
generation who has to have the latest in style and
therefore buy a pair of shoes every three months or so.
That's where the money is and Nike has been quite
successful in catering to this audience.
This success has not gone unnoticed by the automobile
manufacturers. Wanting a part of this pool of money they
have borrowed the design elements from the sports shoes and
built them into cars which are marketed to the same younger
generation.
So, if you want to sell pots to the younger generation
should you build pots that borrow design elements from
sports shoes and weird automobiles? Something to think
about.
BTW: I believe that Nike borrowed design elements from the
Samurai crab, as popularized by Carl Sagan in his series
Cosmos. Can you see the same design elements in:
--
--
Earl K...
Bothell WA, USA
Christy Pines on sat 4 jun 05
Shoes and cars - possibly pots:
I wear Dansko clogs for most of the year, and I drive a Hyundai Sante Fe. My car looks JUST LIKE my shoes!! I have yet to make a pot to match, but now I've got the idea..... Thanks Earl.
christy in connecticut
novice potter
Potters Council Member
cpines at ix.netcom.com
From: URL Krueger
So, if you want to sell pots to the younger generation
should you build pots that borrow design elements from
sports shoes and weird automobiles? Something to think
about.
BTW: I believe that Nike borrowed design elements from the
Samurai crab, as popularized by Carl Sagan in his series
Cosmos. Can you see the same design elements in:
Steve Slatin on sat 4 jun 05
Earl --
Interesting observation! Not clear, of course, if any
apparent similarities exist because of borrowing or if
they're separately derived.
On the subject of Nike, though, I hardly blame them
for ignoring your needs (or mine). In the last 12
months, I bought one pair of new shoes, two pairs of
blue jeans, no overcoat, no jacket, no sports
equipment (for myself, I got a few things for the
kids), and a few t-shirts.
Not only am I not a major market, I'm hardly a market
at all. If the economic activity of the world depends
on me, we're all in deep trouble.
As for shoes, though, is there a Big 5 in Bothell?
I've seen some fairly basic canvas tennies at the one
near my home.
Regards -- Steve Slatin
--- URL Krueger wrote:
> A while back I went to buy some tennis shoes; the
> plain old
> fashioned kind made of canvas with a rubber sole. I
> couldn't find any. All that are available in the
> stores
> are sport shoes; the weird ones with warts,
> projections,
> wrinkles and racing stripes, some even with LEDs
> that light
> up. Appealing to 20-something's maybe, but not to
> this
> Grandpa.
Steve Slatin --
Frail my heart apart and play me little Shady Grove
Ring the bells of Rhymney till they ring inside my head forever
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