Chris Schafale on fri 2 dec 05
No need to have two sites, just make a separate page for the "women's pots"
with a not-quite so-prominent link. Then, when you are giving out your
site to the women's "earthy-birthy" groups, give them the whole address to
go directly to that page. You could even spring for a separate domain name
and just have it forwarded to the specialty page (this would cost you under
$20 per year). That way your specialty shoppers will still find what they
want, and the unsuspecting guys won't be freaked out.
In my experience, web sales of pottery are driven by either 1) a search for
a specialty item or 2) a search for work by a particular person. In other
words, people don't find you because they Google "bowls" usually -- there
are probably eight zillion potters' websites with bowls. They find you
because they really want a French butter keeper, or a chalice, or a pad
pot, or crystalline pots, or raku pots, or teabowls, or whatever --
something relatively unusual that not every potter on the street probably
has. Or else you get famous, by writing brilliantly on Clayart or
elsewhere, or by giving workshops, or whatever, and people look for you by
name. Most of us will not attain the latter, so the former is a better
route to successful web sales, as I see it. Find something unusual that
people want and make sure they can find it on your website by having a page
devoted to it and using the right keywords liberally.
Chris
At 07:49 PM 12/01/2005, you wrote:
>Hi,
>Perhaps one website with, plus pots and one without?
>Pat Southwood.
>
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