Maxwell, Deborah on thu 23 mar 06
-----Original Message-----
From: Maxwell, Deborah=20
Sent: Wednesday, March 22, 2006 11:13 AM
To: 'apollonia103-clayart@yahoo.com'
Subject: RE: Re: NCECA call for program topics/presenters
Linda, Lili, Elizabeth -
I think everyone here is one the same page. Forgive me but I can't find
EP's post on Martha Steward, but her post packed a wallop and hit home.
Lili wrote: However. It is WE who have raised the bar for pottery.
Much that pottery imitates the look of the hand made--esp. majolica
ware, Fiesta ware. But are we pushing our own product enough? THIS IS
A REAL QUESTION: Does the Craft Council, etc contact the ad agencies
that specialize in food, the shelter magazines, the TV shows on a
regular basis propagandizing potters'
work? I watch the morning TV shows pretty often in winter and they have
these cooking segments--and the pottery is commercial...Same with food
ads on TV and in mags. ?????
Linda wrote: Aha, get interior designers into using handmade
American pottery in their room designs, have glossy
articles in Architectural Digest and create a market.
Perhaps our ceramics magazine editors could connect
with their bretheren on Madison Ave.
Is it possible to market the Martha Steward look, and the interior
designers pieces by using the studio potters work? Is it possible for
the Potters Council to network with people, magazines and industries to
push and emphasize the American craft of hand made pottery? Maybe this
could be a topic at the next conference.=20
Deborah J. Bassett-Maxwell
Kimball, MI
www.redmuddcreations.com
=20
-----Original Message-----
From: Clayart [mailto:CLAYART@LSV.CERAMICS.ORG] On Behalf Of Linda
Ferzoco
Sent: Tuesday, March 21, 2006 2:47 PM
To: CLAYART@LSV.CERAMICS.ORG
Subject: Re: NCECA call for program topics/presenters
I don't qualify to submit, but I'd love to hear a
presentation about:
The Importance of Craft
Distinguishing Handmade from Overseas Production Ware
AND: NCECA/ACERS/someone needs to hire someone as
clever as Carl Rove to launch a campaign about to
publicize American crafts. Maybe we could call it
"Pottery for (North) American Families" or "A Cup a
Month; That's All we Ask".
Or maybe, since there has been such a shift of income
in recent years from the bottom/middle to the top, we
need to target those with the income to spend on
handmade American pottery and leave the rest of the
market to the Walmarts of the world.
Aha, get interior designers into using handmade
American pottery in their room designs, have glossy
articles in Architechtural Digest and create a market.
Perhaps our ceramics magazine editors could connect
with their bretheren on Madison Ave.
Linda Ferzoco
--- Marcia Selsor wrote:
> Dear Clayarters,
> When so many criticise the past program for lacking
> interest to
> professional potters, here is your chance to make
> the program relevant.
> They are calling for proposals.
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Arnold Howard on thu 23 mar 06
To get your pottery into magazines, send emails to
commercial food photographers offering to give them
samples of your work to include in their pictures.
Your style might fit in perfectly with a photo theme
they are working on.
Also, look through magazines where you want your
pottery to appear. Find the photo credit lines and
contact those photographers with the same offer.
They might lose your business card. So you will need
a legible signature stamp and a website so the
photographers can search on-line from your signature
on your ware.
Sincerely,
Arnold Howard
Paragon Industries, L.P., Mesquite, Texas USA
ahoward@paragonweb.com / www.paragonweb.com
----- Original Message -----
From: "Maxwell, Deborah"
Is it possible to market the Martha Steward look, and
the interior
designers pieces by using the studio potters work? Is
it possible for
the Potters Council to network with people, magazines
and industries to
push and emphasize the American craft of hand made
pottery? Maybe this
could be a topic at the next conference.
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