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marketing your work/ email lists

updated thu 27 jul 06

 

Rikki Gill on fri 21 jul 06


Hi to All,

I have maintained a snail mail list for years. I keep it in good condition
in that I update it after every show.

I now think the easy way to go is an email list. At my recent home studio
show, I only sent out email notices.
The response was more that adequate. I think they both have a place, the
Berkeley Potters Guild sends out a postcard for the Guild shows,
and I send my snail list at that time, but email is easy, costs nothing, is
quickly done, and if you do it on Word you can see redundancies instantly.
For that matter, FileMaster Pro alphabetizes, and the 'find' function
shows redundancies quickly, too.

Best,


Rikki Gill
rikigil@cwnet.com
www.rikkigillceramics.com
www.berkeleypotters.com

Russel Fouts on sun 23 jul 06


>> I now think the easy way to go is an email list. At my recent
home studio show, I only sent out email notices. The response was
more that adequate. I think they both have a place <<

I think so too but I like to send out cards and then send email
invites as a reminder, closer to the show date.

I'm currently sending out cards for an exhibition at the Japanese
Embassy with a photographer friend of mine. She sent out only email
invitations but she also handed out a lot of invitations to her
friends and collegues.

I think people like to get a nice card that they can hang up
somewhere. If they do that, others will see it and might come as well.

In fact, my prefered invitation is a bit elaborate. I'll make up a
card and either print it on my printer (a very good printer) or have
it printed. 2 cards (one for a friend) go into a sort of origami
envelope I've created.

I can print their address and my return address directly on the sheet
of paper and when it's folded around the card to create the envelope
they appear in the correct place.

I might write a personal comment on the back of the card if I haven't
seen someone for a long time or know that something has happened in
their life (baby, birthday, marriage, etc.)

For important shows, I also put a short "Dear Friends" letter in the
envelope that puts the exhibition into context and reiterates the
date, time, and location of the show (it's already on the card but
it's 2/3rds of the 3 times rule of teaching).

Then the envelope is folded shut and sealed with a nice sticker. They
look very nice.

People seem to like the envelopes. Enzo says that some of his fellow
teachers have kept the ones that they have received, trying to figure
out the folding.

Like I said, it's a bit elaborate but I like doing it and it's pretty unique.

Russel




Russel Fouts
Mes Potes & Mes Pots
Brussels, Belgium
Tel: +32 2 223 02 75
Mobile: +32 476 55 38 75

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Shula on wed 26 jul 06


I'm catching up on back clayart. Russel, will you teach me how to make your origami envelopes at NCECA next year? I bet several of us would like to learn. Sounds like a great idea, that envelope.

Shula
in sunny Redondo Beach, California USA
where it is finally cooling down
I'm no longer cooking in my own juices!

>From: Russel Fouts
>Sent: Jul 22, 2006 5:37 PM

my prefered invitation is a bit elaborate. I'll make up a
>card and either print it on my printer (a very good printer) or have
>it printed. 2 cards (one for a friend) go into a sort of origami
>envelope I've created.
>
>I can print their address and my return address directly on the sheet
>of paper and when it's folded around the card to create the envelope
>they appear in the correct place.
>