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marketing ideas/freebies and/or discounts to very good customers?

updated thu 21 dec 06

 

Judy Musicant on wed 20 dec 06


Hello Potters,

I'm asking your input on something I've been doing recently, and for =
discussion on any other ideas on marketing. I'm a member of a co-op =
gallery, and fortunate enough to have a number of very good customers =
who over the course of a year may purchase hundreds of $ of my work. =
I've taken to giving some of these folks a free mug, and in a couple of =
cases, I've sent them a card in the mail, thanking them for their =
patronage and telling them they've been an inspiration in moving my work =
forward in new directions. The card also affords them either a 20% =
discount on one piece of their choice, or a complimentary mug, at their =
discretion. Do you think this is a useful strategy? What do you do, if =
anything?

Judy Musicant
Mountainview Pottery

Dannon Rhudy on wed 20 dec 06


I often put in a small cup or mug with the purchases of
frequent customers. It's good business, they like it, and
I think they like knowing that they are valued as customers. I send early
"Christmas cards" to my customer list. It is easy enough to take a picture
of a
pot or teapot/cups with a holiday oriented backdrop, or
something like candle holders/candles or oil candles, with a cheery flame,
and looking festive..
I wish them a pleasant holiday and note the dates of my
sale. It works well. I don't offer a discount.

In addition, I send a postcard with images and dates to
a larger mailing list. Again, no discounts are offered.
That also works well. At holiday time I have noticed
that more colorful backdrops work better than the
professional black-to-grey gradations needed for
professional images.

regards

Dannon Rhudy

Gayle Bair on wed 20 dec 06


Hi Judy,
My customers who spend $100 or more get a free soap dish of their choice
prices are from $5 - $18. At my last show I gave 2 to a customer who spent
$200+. The soap dishes are my production pieces. Giving them away doesn't
demean my one of a kind pieces and appears to greatly please my customers.
This way I don't discount the pricey pieces & reward the people who buy
them.
I dislike the 20% discount... Depending on the item it could be a lot more
than a price of a mug. I think it's demeaning and people might come to
expect a discount and/or ask for it.
I like the thank you card idea... I wish I didn't have the snail mail block
I've had all my life! Getting me to even send out postcards takes a
monumental effort.
I'm trying to build up an email list.... now that I can do!

Gayle Bair
Bainbridge Island, WA
Tucson, AZ
www.claybair.com
-----Original Message-----
From: Judy Musicant
Hello Potters,

I'm asking your input on something I've been doing recently, and for
discussion on any other ideas on marketing. I'm a member of a co-op
gallery, and fortunate enough to have a number of very good customers who
over the course of a year may purchase hundreds of $ of my work. I've taken
to giving some of these folks a free mug, and in a couple of cases, I've
sent them a card in the mail, thanking them for their patronage and telling
them they've been an inspiration in moving my work forward in new
directions. The card also affords them either a 20% discount on one piece
of their choice, or a complimentary mug, at their discretion. Do you think
this is a useful strategy? What do you do, if anything?