Judy Musicant on wed 20 dec 06
Hello Potters,
I'm asking your input on something I've been doing recently, and for =
discussion on any other ideas on marketing. I'm a member of a co-op =
gallery, and fortunate enough to have a number of very good customers =
who over the course of a year may purchase hundreds of $ of my work. =
I've taken to giving some of these folks a free mug, and in a couple of =
cases, I've sent them a card in the mail, thanking them for their =
patronage and telling them they've been an inspiration in moving my work =
forward in new directions. The card also affords them either a 20% =
discount on one piece of their choice, or a complimentary mug, at their =
discretion. Do you think this is a useful strategy? What do you do, if =
anything?
Judy Musicant
Mountainview Pottery
Dannon Rhudy on wed 20 dec 06
I often put in a small cup or mug with the purchases of
frequent customers. It's good business, they like it, and
I think they like knowing that they are valued as customers. I send early
"Christmas cards" to my customer list. It is easy enough to take a picture
of a
pot or teapot/cups with a holiday oriented backdrop, or
something like candle holders/candles or oil candles, with a cheery flame,
and looking festive..
I wish them a pleasant holiday and note the dates of my
sale. It works well. I don't offer a discount.
In addition, I send a postcard with images and dates to
a larger mailing list. Again, no discounts are offered.
That also works well. At holiday time I have noticed
that more colorful backdrops work better than the
professional black-to-grey gradations needed for
professional images.
regards
Dannon Rhudy
Gayle Bair on wed 20 dec 06
Hi Judy,
My customers who spend $100 or more get a free soap dish of their choice
prices are from $5 - $18. At my last show I gave 2 to a customer who spent
$200+. The soap dishes are my production pieces. Giving them away doesn't
demean my one of a kind pieces and appears to greatly please my customers.
This way I don't discount the pricey pieces & reward the people who buy
them.
I dislike the 20% discount... Depending on the item it could be a lot more
than a price of a mug. I think it's demeaning and people might come to
expect a discount and/or ask for it.
I like the thank you card idea... I wish I didn't have the snail mail block
I've had all my life! Getting me to even send out postcards takes a
monumental effort.
I'm trying to build up an email list.... now that I can do!
Gayle Bair
Bainbridge Island, WA
Tucson, AZ
www.claybair.com
-----Original Message-----
From: Judy Musicant
Hello Potters,
I'm asking your input on something I've been doing recently, and for
discussion on any other ideas on marketing. I'm a member of a co-op
gallery, and fortunate enough to have a number of very good customers who
over the course of a year may purchase hundreds of $ of my work. I've taken
to giving some of these folks a free mug, and in a couple of cases, I've
sent them a card in the mail, thanking them for their patronage and telling
them they've been an inspiration in moving my work forward in new
directions. The card also affords them either a 20% discount on one piece
of their choice, or a complimentary mug, at their discretion. Do you think
this is a useful strategy? What do you do, if anything?
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