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high end advice

updated mon 7 aug 06

 

clennell on fri 4 aug 06


if you are pricing high end work do not use 3-M blue masking tape. Do not
use masking tape for price tags- period. I would smack a student behind the
ears for using masking tape at the Sheridan mug and bowl sale. Your
showroom is not a flea market and you are not selling pipe wrenches. Would
you expect to see masking tape price tags in a full service store?
When a $50 gift goes out of our showroom Sheila makes the package look like
the person spent over $100. Kraft paper, nice box and beautifully coloured
ribbons. Perception, perception, perception. Why do potters not get the
concept? Old newspapers, grocery store bags and masking tape. Get out the
cheap cheese, crackers,put on the cider and let's have a 60's hootnanny.
Penny wise- dollar foolish. It is no wonder that pottery is seen as cottage
ware.
Chris Campbell and Tom H where are ya when I need ya?
Best,
Tony

Tony and Sheila Clennell
Sour Cherry Pottery
4545 King Street
Beamsville, Ontario
CANADA L0R 1B1
http://www.sourcherrypottery.com

Nancy Braches on sat 5 aug 06


I have the 1/2 sheet labels that come from UPS that I use to ship products and I have set up a label in excel with my logo. I go in and type in a code for the piece and the price. I then use my sizzix machine and cut circles out of the label and those look professional and stick pretty good. I try not to overprice my pottery but I also want to present a professional image when the item goes out the door. Simple boxes with a gold foil seal and pretty colored paper inside. Simple elegant and customers love it.

Nancy
Hilltop Pottery

clennell wrote: if you are pricing high end work do not use 3-M blue masking tape. Do not
use masking tape for price tags- period. I would smack a student behind the
ears for using masking tape at the Sheridan mug and bowl sale. Your
showroom is not a flea market and you are not selling pipe wrenches. Would
you expect to see masking tape price tags in a full service store?
When a $50 gift goes out of our showroom Sheila makes the package look like
the person spent over $100. Kraft paper, nice box and beautifully coloured
ribbons. Perception, perception, perception. Why do potters not get the
concept? Old newspapers, grocery store bags and masking tape. Get out the
cheap cheese, crackers,put on the cider and let's have a 60's hootnanny.
Penny wise- dollar foolish. It is no wonder that pottery is seen as cottage
ware.
Chris Campbell and Tom H where are ya when I need ya?
Best,
Tony

Tony and Sheila Clennell
Sour Cherry Pottery
4545 King Street
Beamsville, Ontario
CANADA L0R 1B1
http://www.sourcherrypottery.com

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Jean Cochran on sun 6 aug 06


Hi Gals and Guys,

In this state I'm lucky enough to be a member of the Kentucky Crafts
Marketing Program. For a small price, a juried member, may buy their hang
tags. These tags are 3-1/2" x 4-1/2", bi-folded. On the front of the tag
is the KCMP emblem, on the back it .."assures you of the highest quality,
originality, and design... The inside of the tag is blank.

I type up and print different descriptions for the inside, using Avery 8163
(2" X 4") tags. For example my pie pan tags say: "Use for pies, quiche, or
as a serving plate. Place in cold oven, then turn oven to baking
temperature. Do not cool or heat too quickly. You are welcome to visit
Jean's serene studio where this future heirloom was created. See
www.foxhollowpottery.com for directions. Then I list my studio name,
address, phone number and e-mail address. When I wholesale, the ultimate
buyer also sees information on my studio; information galleries do not
generally supply to their customers.

Then, for the pieces that I retail myself, I have price tags made up that I
stick to the inside of the label. When the patron buys the piece he/she has
the option of removing the price sticker from the tag if it is bought for
gift giving.

If I did not belong to the KCMP I would have tags made up with the Fox
Hollow emblem on the front, and would have a short blurb on the back, and
using the process for the center that I already use.

KCMP has small stickers 1-1/2" x 1-1/2" with their emblem on them. On items
on which you cannot "hang" a tag, I use these small stickers. If I did not
belong to the KCMP I would again have stickers made up the Fox Hollow emblem
on them.

I hang my hat on "finely crafted". If I take hours and hours of my life to
produce what I consider a functional work of art, then it only makes sense
to me to take the extra effort to honor this sweat and tears with a nice
presentation.

Also, I never wrap my pieces in newspaper.

Sorry to be so long-winded, but wish to give a step-by-step presentation for
those interested in using this.


Jean Wadsworth Cochran
www.foxhollowpottery.com
www.kycraft.ky.gov/craftcgi-bin/index.cgi?busid=186

if you are pricing high end work do not use 3-M blue masking tape. Do not
use masking tape for price tags- period. I would smack a student behind the
ears for using masking tape at the Sheridan mug and bowl sale. Your
showroom is not a flea market and you are not selling pipe wrenches. Would
you expect to see masking tape price tags in a full service store?
When a $50 gift goes out of our showroom Sheila makes the package look like
the person spent over $100. Kraft paper, nice box and beautifully coloured
ribbons. Perception, perception, perception. Why do potters not get the
concept? Old newspapers, grocery store bags and masking tape. Get out the
cheap cheese, crackers,put on the cider and let's have a 60's hootnanny.
Penny wise- dollar foolish. It is no wonder that pottery is seen as cottage
ware.

Tony and Sheila Clennell